MCQ of principal of marketing

MCQ of principal of Marketing

MCQ of principal of Marketing

 

MCQ of principal of Marketing:- In this post, we will help you in MCQ (Multiple Choice Question) Principal of Marketing with Solution Chapter wise this post will help you a lot in the examination. This post is for B.com 3rd year Student This post can benefit more students.

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1. Marketing: An Introduction

 

1, “Marketing is the delivery of standard.” This definition is of:

(a) Philip Kotler

(b) William J. Stanton

(c) Paul Mazur

(d) Hansen

 

 2, “Marketing comprises both buying and selling activities.” This definition is of:

(a) Pyle

(b) Clark and Clark

(c) Hansen

(d) St. Thomas

 

3, “Marketing is the fundamental business philosophy.” statement is given by:

(a) Thomas

(b) Borch

(c) Brech

(d) Stanton

 

4, The advantage of marketing is to:

(a) Consumers

(b) Businessmen

(c) Manufactures

(d) To all

 

5, The basic objective of marketing function is to link:

(a) Producers & consumer

(b) Wholeseller & retailer

(c) Producer & retailer

(d) Producer & advertiser

 

6, For business, marketing is:

(a) Compulsory

(b) Necessary

(c) Unnecessary

(d) Luxury

 

7, Money spent on marketing is:

(a) Wastage

(b) Unnecessary expenditure

(c) Burden on the customers

(d) Investment

 

8, Marketing expenditure is a burden:

(a) On industry

(c) On consumers

(b) On businessmen

(d) None of them

 

9, Marketing Institutions include:

(a) Producer and Manufactures

(b) Middleman

(c) Facilitating agencies

(d) All of the above

 

10, Which is not the function of marketing:

(a) Sales

(b) Purchases

(c) Education

(d) Transportation

 

11, Macro marketing was introduced by:

(a) Taylor

(b) Stanton

(c) Philip Kotler

(d) R. Myre

 

12, Marketing concept is:

(a) Production-oriented

(b) Sales-oriented

(c) Customer-oriented

(d) All above

 

13, Importance of marketing concept is for:

(a) Society

(b) Consumers

(c) Producers

(d) All above

 

14, “The marketing concept is customer orientation backed by integrated marketing aimed at generating customer satisfaction as the key to satisfying organisational goals.” This statement is of:

(a) Philip Kotler

(b) William J. Stanton

(c) Cundiff Still and Govoni

(d) Clark & Clark

 

15, Utility concept of marketing has been given by:

(a) Paul Mazur

(b) Philip Kotler

(c) Richard Buskirk

(d) Clark & Clark

 

16, Neglect of marketing is one of the main factors which keeps an economy undr developed, are the views of:

(a) R.S. Davar

(b) Petr F. Drucker

(c) Philip Kotler

(d) None of the above

 

17, Marketing’is the performance of business activities that direct the flow of goods and services from producer to consumer or user.” Who quoted this statement?

(a) H.L. Hanson

(b) Prof. Malcom Mc Nair

(c) Clark and Clark

(d) American Marketing Association

 

18, Marketing starts from:

(a) Consumer

(b) Production

(c) Sales

(d) None of these

 

19, Modern Concept of marketing does not accept:

(a) High quality services

(b) Satisfaction of customers

(c) Research and Development

(d) Dissatisfaction of customers

 

20, Which is not the merchandising function of marketing?

(a) Product Planning and Development

(b) Standardization and Grading

(c) Storing of raw material

(d) Buying and assembling

 

21, Marketing is the that open the doors of the economic growth of underdeveloped countries:

(a) Process

(b) Means

(c) Key

(d) Device

 

22, “Marketing is the creation and delivery of standard of living.” This statement is of:

(a) Malcomm Mc Nair

(b) Paul Mazur

(c) Hansen

(d) Philip Kolter

 

23, “Just as marketing does not begin at the end of the production line it does not end with the final sale.”This statement is of:

(a) Philip Kotler

(b) W.J. Stanton

(c) R.S. Davar

(d) None of these

 

24, The emphasis in marketing is on the identification and satisfaction of ………:

(a) Customer needs

(b) Market needs

(c) Both of the above

(d) None of these

 

25, The collection, analysis and interpretation of data for guiding marketing decision is ………..:

(a) Marketing research

(b) Marketing information research

(c) Marketing database

(d) None of these

 

26, Which activities are included in marketing?

(a) Product Planning and Development

(b) Transportation

(c) Market Information

(d) All of these

 

27, “Marketing is the delivery of standard of living of the society.” What meaning derives this statement?

(a) Delivery of better quality goods and services

(b) Charging reasonable prices

(c) Giving aftr-sales-srvices

(d) All of these

 

28, Product Orientd Concept of marketing dose not include.

(a) Preference to Customer’s needs

(b) Maximum Production

(c) Profit Maximization

(d) Sales Maximization

 

29, Social marketing concept is given by:

(a) Philip Kotler

(b) M.M.C. Nayar

(c) Hanson

(d) Peter F. Drucker

 

30, “Combination of all marketing resources and marketing efforts of an enterprise through which its pre-determined objectives may be achieved.” This statement refers to ………:

(a) Sales Promotion

(b) Marketing Management

(c) Marketing Mix

(d) Marketing efforts

 

31, In modern age consumer is the………… of the market:

(a) Buyer

(b) Monarch

(c) Black-sheep

(d) White-elephant

 

32, Marketing includes activities involved in the flow of goods and service from production to consumption.” This statement is:

(a) Prof. Pyle

(b) Clark and Clark

(c) Converse, Huegy and Michell

(d) William J. Stanton

 

83, When start the marketing period based on customer orientation:

(a) 1900

(b) 1920

(c) 1930

(d) 1950

 

34, Effective Marketing helps in:

(a) Developing New Products

(b) Creating a competitive environment

(c) Building demand for products

(d) All of above

 

35, “A marketing system is the set of significant institutions and flows that connect an organisation to its markets”. This definition is given by:

(a) William J. Stanton

(b) St. Thomas

(c) Edward and David

(d) Philip Kotler

 

36, The top most aspect in a business is

(a) Production

(b) Finance

(c) Personnel Management

(d) Marketing

 

37, The oldest concept of marketing is known as:

(a) Production Concept

(b) Selling Concept

(c) Marketing Concept

(d) Societal Marketing Concept.

 

38, Scope of selling in comparison to marketing is

(a) Narrow

(b) Broad

(c) Equal

(d) Different

 

39, “The function of marketing is the establishment contact.” Who said this?

(a) Paul T. Cherington

(b) Prof. Itenson

(c) Stanton

(d) None of these.

 

40, According to McGarry, functions of marketing is:

(a) 5

(b) 6

(c) 4

(d) 3

 

41, According to Clark and Clark, functions of marketing is:

(a) 5

(b) 6

(c) 4

(d) 8

 

42, Marketing is:

(a) Science

(b) An art

(c) Both science and art

(d) None of the above

 

43, Marketing is a:

(a) Human activity

(b) Customer-oriented activity

(c) Exchange activity

(d) All of the above

 

44, Marketing is related with:

(a) Economics

(b) Sociology

(c) Political science

(d) All of the above

 

45, Scope of marketing includes:

(a) Consumer Research

(b) Sales promotion decisions

(c) After-sales service

(d) All above

 

46, Every institution has to performed the tasks in modern era, which are:

(a) Innovation

(b) Innovation and marketing

(c) Marketing

(d) None of the above

 

47, Subsidiary functions of marketing is:

(a) Marketing Finance arrangement

(b) Grading

(c) Market information

(d) All above

 

48, Physical distribution works of marketing does not include:

(a) Branding

(b) Packaging

(c) Price Determination

(d) Standardisation and Grading

 

49, Which of the following does not include in the marketing research:

(a) Advertising

(b) Product research

(c) distribution research

(d) Price related research

 

50, “Marketing Management action.” Who said this:

(a) Stanton

(b) R.S. Davar

(c) Philip Kotler

(d) None of the above

 

51, is the marketing concept Meaning of Seller’s market is where:

(a) Supply of goods exceeds demand

(b) Demand of goods exceeds supply

(c) Monopoly in production

(d) Both (b) and (c)

 

52, Main aspect of Relationship Marketing is:

(a) Distributors

(b) Suppliers

(c) Customers

(d) All above

 

53, Main object of marketing management is:

(a) Increase in sales

(b) Consumer satisfaction

(c) Exchange

(d) None of the above

 

54, Day to day the status of relationship marketing is:

(a) Decreasing

(b) Increasing

(c) Indifferent or same

(d) None of the above

 

55, Marketing is a:

(a) Human activity

(b) Economic Activity

(c) Social activity

(d) All of the above

 

56, Centre point of marketing is:

(a) Customer

(b) Product

(c) Producer

(d) None of the above

 

57,  Product concept of marketing is:

(a) the oldest concept

(b) modern concept

(c) elementary concept

(d) Both above (a) and (c)

 

58, Modern concept of Marketing is:

(a) customer oriented

(b) Demand oriented

(c) Satisfaction oriented

(d) All above

 

59, Reason of increasing importance of marketing is:

(a) Tendency of customization

(b) Increase in competition

(c) Technological changes

(d) All above

 

60, Basic Component of marketing is:

(a) Marketing research

(b) Product planning

(c) Merchandising

(d) All above

 

61, Assumption of marketing concept is:

(a) Production according to needs of the customers

(b) Reasonable profit

(c) Multi concept

(d) All of the above

 

62,  According to Philip Kotler, number of marketing concept is:

(a) 2

(b) 3

(c) 4

(d) 5

 

63, The societal marketing concept lay emphasis on:

(a) Integrated marketing with ecological consideration

(b) Social welfare

(c) Pollution control

(d) All of the above

 

64, Societal Marketing concept emphasis on:

(a) Selling efforts

(b) Consumer satisfaction

(c) Human satisfaction

(d) None of the above

 

65, The selling concept aims at:

(a) Maximum profit through increased sales

(b) Maximum profit through customer satisfaction

(c) Human satisfaction

(d) None of the above

 

66, Which type of utility is created in the product through marketing:

(a) Place utility

(b) Time utility

(c) Ownership utility

(d) All above

 

2. Marketing Mix

 

67, “The policies adopted by the manufacturer to attain success in the market constitute the marketing mix.” Who said this:

(a) Philip Kotler

(b) R. S. Davar

(c) Mc Carthy

(d) None of the above

 

68, Which statement is correct:

(a) Marketing is a production process

(b) Marketing is a burden in the field of business

(c) Marketing concept is a component of selling

(d) Marketing mix should be customer oriented

 

69, The word marketing mix for the first time was used by:

(a) R. S. Davar

(b) Neil H. Borden

(c) Philip Kotler

(d) William J. Stanton

 

70, According to McCarthy P,s of marketing mix are:

(a) 4

(b) 6

(c) 2

(d) 3

 

71, Marketing mix is determined:

(a) For the satisfaction of producers

(b) For the satisfaction of manufacturers

(c) For the satisfaction of consumers

(d) For the satisfaction of the Government

 

72, Main elements of the marketing mix are:

(a) Product planning

(b) Pricing

(c) Marketing research

(d) All above

 

73, Which of the following does not affect the marketing mix:

(a) Market demand

(b) Cost of production

(c) Quantity of production

(d) Transportation

 

74, Four ‘P’ combination does not include:

(a) Product

(b) Price

(c) Planning

(d) Promotion

 

75, Who has given the four basic elements of marketing mix:

(a) Peter F. Drucker

(b) Philip Kotler

(c) N.H. Borden

(d) Mac Carthi

 

76, Which of the following is not an Element of Marketing Mix?

(a) Person

(b) Place

(c) Price

(d) Product

 

77, According to Lazer and Kelloy P’s of marketing mix are:

(a) 4

(b) 6

(c) 3

(d) 7

 

78, “Marketing mix is the set of controllable variable that the firm can use to influence the buyers response.” This statement is:

(a) Pro, Neil H Borden

(b) Philip Kotler

(c) James Cullit

(d) Phelphs and Westing

 

79, “Marketing Mix refers to the amount and kinds of marketing variables, the firm is using at a particular time.” Who introduced this definition of Marketing Mix?

(a) R.S. Daver

(b) Philip Kotler

(c) Nail H. Bordon

(d) William J. Stanton

 

80, The word marketing mix for the first time was used:

(a) Harvard Business School

(b) American Marketing Association

(c) Council of the institute of marketing

(d) None of these

 

81, Which of the following is not the element of marketing mix:

(a) Advertisement

(b) Personal selling

(c) Distribution

(d) Sales promotion

 

82, To which ‘P’ of Marketing Mix is related to Transportation, Warehousing and Storage:

(a) Place

(b) Price

(c) Product

(d) Promotion

 

83, Elements of marketing mix i.e., product, price, promotion and place are:

(a) Controllable

(b) Un-controllable

(c) Dynamic

(e) None of the above

 

84, Which of the following P’s of marketing mix is concerned with selection of distribution channel:

(a) Price

(b) Product

(c) Promotion

(d) Place

 

85, Who has explained ‘4 P’s’ of marketing?

(a) Mc Carthy

(b) Lipson and Darling

(c) Kotler

(d) R. S. Davar

 

86, Which of the following element of marketing mix is not concerned with product:

(a) Branding

(b) Product planning

(c) After sale servicene

(d) Advertising

 

87, Which of the following includes the price-mix

(a) Determination of cost and price

(b) Credit terms

(c) Discounts and allowances

(d) All of the above

 

88, Which of the following includes place mix:

(a) Distribution channels

(b) Warehousing

(c) Inventory

(d) All of the above

 

89, Which of the following includes promotion mix:

(a) Advertising

(b) Sales promotion

(c) Personal selling

(d) All of the above

 

3. Marketing Environment

 

90, “In environment only one thing is fixed and that is change.” This statement is of:

(a) Philip Kotler

(b) Alvin Toffler

(c) William J. Stanton

(d) Peter F. Drucker

 

91, Marketing management has control over micro environment factors:

(a) Yes

(b) No

(c) Partial

(d) Uncertain

 

92, Marketing management has control over macro/external environment factors:

(a) Yes

(b) No

(c) Partial

(d) Uncertain

 

93, Which of the following is not external force of marketing environment:

(a) Demographic environment

(b) Economic environment

(c) Consumer demand environment

(d) Company’s resources

 

94, Which of the following is not related to micro- environment:

(a) Customers

(b) Suppliers

(c) Technological Forces

(d) Marketing Intermediaries

 

95, Strategic and marketing analysis do not include:

(a) Environmental Analysis

(b) Productivity Analysis

(c) Competitor Analysis

(d) Customer Analysis

 

96, The social aspect comes under the marketing is:

(a) Pollution

(b) Adulteration

(c) Both (a) and (b)

(d) None of the above

 

97, Factors/Forces which directly affect the market operation ability of the company are:

(a) Controllable

(b) Uncontrollable el

(c) Macro

(d) None of these

 

98, Factors/forces which indirectly affect the market operation ability of the company are:

(a) Controllable

(b) Uncontrollable

(c) Micrololla

(d) None of these

 

99, Which of the following is not related to micro environment?

(a) Supplies

(b) Customers

(c) Competitors

(d) Technological forces

 

100, Economic environment is concerning to:

(a) Internal environment

(b) External environment

(c) Moral environment

(d) All of the above

 

101, Under economic environment, a marketing manager generally studies the following factors and trends:

(a) Real income growth

(b) Variations in geographical income distribution and its trends

(c) Trends in consumer savings

(d) All of the above

 

102, Anthropological factors that influence marketing, belongs to:

(a) Demographic forces

(b) Social forces

(e) Economical forces

(d) Physical forces

 

103, Demography is the study of:

(a) Human beings

(b) Human population

(c) Brand loyalty

(d) None of the above

 

104, When the environmental forces do not show a significant change, these are termed as:

(a) Static Environment

(b) Dynamic Environment

(c) Macro Environment

(d) Marketing-mix

 

105, Which of the following Marketing Environment?

(a) Demographic Environment

(b) Economic Environment

(c) Competitive Environment

(d) Micro Environment is not an external force of

 

106, Which of the following is not a economic determinant?

(a) Personal Income

(b) Consumer’s Credit

(c) Standard of living

(d) Personality

 

107, Factors affecting macro environment of an enterprise are:

(a) Demographic and Cultural

(b) Economic and Technological

(c) Political and Legal

(d) All of above

 

108, Benefit of environment scanning are:

(a) Customers’ need can be known

(b) marketer can make SWOT analysis easily

(c) Strategies of the competitors can be anticipated

(d) All of the above

 

109, Company’s micro environment is:

(a) Controllable

(b) Partially controllable

(c) Both (a) and (b)

(d) None of the above

 

110, Company’s External environment is:

(a) Controllable

(b) Partially controllable

(c) Uncontrollable

(d) None of the above

 

111, Part of external environment is:

(a) Microenvironment

(b) Macro environment

(c) Both (a) and (b)

(d) None of these

 

112, Which of the following is factor of micro environment:

(a) Customers

(b) Competitors

(c) Social groups

(d) All above

 

 

113, Which of the following is not concerned with economic environment?

(a) Demand determinants

(b) Government Policies

(c) Tax structure

(d) State of development

 

114, Which of the following is not concerned with demographic environment:

(a) Size of population

(b) Density of population

(c) Birth rate

(d) Religion and caste

 

115, Which of the following is concerned with Natural environment:

(a) Natural resources

(b) Climate

(c) Pollution

(d) All above

 

4. Consumer Behaviour

 

116, “The whole behaviour of a person while making purchases may be termed as consumer behaviour.” This statement is of:

(a) Goethe

(b) Paul

(c) Still

(d) Philip Kotler

 

117, Consumer behaviour is:

(a) Uncertain

(b) Dynamic activity

(c) Wide process

(d) All these

 

118, The tendency of Indian buyer is:

(a) To bargain

(b) To file complaint

(c) To purchase cheap

(d) All these

 

119, Maslow hierarchy of needs are:

(a) 4

(b) 5

(c) 3

(d) 2

 

120, Consumer behaviour is:

(a) Basis of marketing concept

(b) Mental thinking

(c) Part of human behaviour

(d) All these

 

121, According to R. S. Buskirk, solution of how many questions is required for the analysis of consumer behaviour:

(a) 5

(b) 4

(c) 6

(d) 3

 

122, According to Philip Kotler, solution of how many questions is required for the analysis of consumer behaviour:

(a) 6

(b) 4

(c) 5

(d) 3

 

123, Which of the following is not economic factor to influence the consumer behaviour:

(a) Personal income

(b) Consumer credit

(c) Standard of living

(d) Personality

 

124, Which of the following is Psychological Factor to influence the consumer behaviour:

(a) Family income

(b) Price-level

(c) Credit facilities

(d) Basic Needs

 

125, Which of the following factor affects the consumer behaviour:

(a) Psychological factor

(b) Economic factor

(c) Cultural factor

(d) All of the above

 

126, Which of the following motive affects the buying behaviour:

(a) Inherent versus learned motives

(b) Emotional versus rational buying motives

(c) Consumer variable Vs. Product variable

(d) All of the above

 

127, “Life-style of a consumer decides his buying behaviour to a large extent.” This statement is:

(a) Vague

(b) False

(c) True

(d) Irrelevant

 

128, Reaction of a consumer towards a product or a service while taking decision to buy or not to buy it, is known as:

(a) Consumer eagerness

(b) Consumer rationality

(c) Consumer buying behaviour

(d) Consumer thinking

 

129,” In business field the study of consumer behaviour is conducted at macro level.” This statement is:

(a) Vague

(b) False

(c) Confusing

(d) True

 

130, Heart dominates over head and mind in…….. buying motives:

(a) Rational

(b) Basic needs

(c) Willpower

(d) Emotional

 

131, Main model of consumer behaviour are:

(a) Organisational Model

(b) Haword Seth Model

(c) Nicosia Model

(d) All the above

 

132, A buying motive is the urge of a consumer which forces him to………….:

(a) Use some goods

(b) Work more

(c) Go to market

(d) Buy a product

 

133, buying motives are very necessary for human life:

(a) Prime

(b) Secondary

(c) Auxiliary

(d) None of these

 

134, “Safety, prestige, ego, love etc. are psychological factors which affect consumer’s buying behaviour.” This statement is:

(a) True

(b) False

(c) Confusing

(d) Irrelevant

 

135, “The consumer behaviour is changeable according to time and circumstances.” This statement is:

(a) True

(b) False

(c) Partially True

(d) Fartially False

 

136, Who classified the buying motives on the basis of Emotional and Rational buying motives?

(a) Edwin B. Flippo

(b) A.H. Maslow

(c) Tarks

(d) M.T. Copeland

 

137, In modern age consumer is the of the market:

(a) Buyer

(b) Monarch

(c) Black-sheep

(d) White-elephant

 

138, Which of the following is not a buyers behaviour model?

(a) Economic model

(b) Learning model

(c) Sociological model

(d) Motivational model

 

139, Emotional motives are:

(a) Internal motives

(b) External motives

(c) Both of the above

(d) None of these

 

140, “Consumer behaviour is the process whereby individuals decide whether, what, when, where, how and from whom to purchase goods and services.” This definition is given by:

(a) Goethe

(b) R.S. Davar

(c) R.S. Buskrik

(d) Walter C.G. & G.W. Paul

 

141, Characteristics of Indian Consumers buying are:

(a) ining Tendency

(b) Quality v/s Price

(c) Brand or trademark consciousness

(d) All of the above

 

142, A motive becomes a buying motive when the individual seeks satisfaction through the purchase of something.” This is defined by:

(a) W.J. Stanton

(b) R.S. Davar

(c) Goethe

(d) None of these

 

143, Emotional buying motive is:

(a) Fear or safety

(b) Love or affection

(c) Vanity

(d) All above

 

144, Which of the following factor affect consumer behaviour:

(a) Motivation

(b) Perception

(c) Learning

(d) All of these

 

145, Which of the following factor affect consumer behaviour:

(a) Family

(b) Life style

(c) Reference group

(d) All of these

 

5. Marketing Segmentation

 

146, “Market segmentation is the strategy of dividing markets in order to conquer them” This statement is of:

(a) Davar

(b) Robert

(c) Stanton

(d) Pearce

 

147, “Product differentiation and market segmentation are alternative marketing strategy.” This statement is of:

(a) Still

(b) Davar

(c) Smith

(d) Kotler

 

148, Market segmentaton is:

(a) Dealer’s oriented

(b) Customer’s oriented

(c) Owner’s oriented

(d) Worker’s oriented

 

149, The main object of market segmentation is:

(a) Grouping of customers

(b) Grouping of dealers

(c) Grouping of producers

(d) Grouping of manufactures

 

150, Market segmentation:

(a) Improves quality of products

(b) Control prices

(c) Reduces competition

(d) Assists in sales promotion

 

151, Which of the following is a psychological basis for market segmentation?

(a) Family size

(b) Religion

(c) Income

(d) Life style

 

152, Which of the following is a geographical basis for market segmentation:

(a) Age

(b) Education

(c) Sex or gender

(d) Climate

 

153, Which of the following is a Demographic basis for market segmentation:

(a) Age

(b) Sex or gender

(c) Education

(d) All above

 

154, Which of the following marketing strategy is useful the concern has limited resources:

(a) Undifferentiated marketing strategy

(b) Differentiated marketing strategy

(c) Concentrated marketing strategy

(d) None of the above

 

155, Which of the following marketing strategy is useful when the concern produces and marketing the various types of products:

(a) Undifferentiated marketing strategy

(b) Differentiated marketing strategy

(c) Concentrated marketing strategy

(d) None of the above

 

156, Market segmentation is in the interest of:

(a) Consumer

(b) Trader

(c) Manufacturer

(d) All of the above

 

157, Market segmentation is:

(a) Necessary

(b) Unnecessary

(c) Wastage of money

(d) Wastage of time

 

158, Income segmentation is used to target which of the following groups:

(a) Affluent class

(b) Middle class

(c) Lower Income class

(d) All of the above

 

159, Which of the following is not a psychological determinants?

(a) Motivation

(b) Perception

(c) Personality

(d) Standard of living

 

160, Which Criteria are used for segmenting a market?

(a) Socio-economic

(b) Geographic

(c) Psychologic

(d) All of the above

 

161, “Markets may be classified in several ways on the basis of customers’ characteristics”:

Who gave this statement about market segmentation?

(a) Philip Kotler

(b) R.S. Daver

(c) William J. Stanton

(d) None of these

 

162, The market is segmented on the basis of………….

(a) Socio-economic factors

(b) Educational Level

(c) Psychological factors

(d) All of these

 

163, Differentiated Marketing Strategy is also called…………..

(a) Concentrated Marketing Strategy

(b) Diluted Marketing Strategy

(c) Segregation of Market

(d) Aggregation of Market

 

164, When a manufacturer offers a single product for entire market, this is known as:

(a) Market Segregation

(b) Market Aggregation

(c) Single Product Policy

(d) Uniform Marketing

 

165, Market aggregation is useful in case of:

(a) Necessity products

(b) Comfort Products

(c) Luxury Products

(d) Essential Products .

 

166, “In market segmentation the whole potential customers are divided into different segments on the basis of their specific characteristics.” This statement is:

(a) True

(b) False

(c) Vague

(d) Confusing

 

167, Product Differentiation is:

(a) Market differentiation

(b) Difference in Product

(c) Above A and B both

(d) None of the above

 

168, Swati publications publishes and sells books covering all types of consumer needs-competition books, and text books of schools, colleges and universities is an example of:

(a) Market specialisation

(b) Product specialisation

(c) Both of the above

(d) None of the above

 

169, Segmentation can be done on the basis of:

(a) Product

(b) Price

(c) Geographic location

(d) Measurability

 

170, Product differentiation is:

(a) Market oriented strategy

(b) Product oriented strategy

(c) Both of the above.

(d) None of the above

 

171, When the company follows one product one segment principle, it is:

(a) Undifferentiated marketing

(b) Differentiated marketing.

(c) Concentrated marketing

(d) All of the above

 

172, When the company follows one product-all segment principle, it is:

(a) Undifferentiated marketing

(b) Differentiated marketing

(c) Concentrated marketing

(d) None of the above

 

173, Hindustan Lever Ltd. sells various types of soaps (Lifeboy, Lux, Rexona, Liril, Pears etc.) and each soap has its market-it is an example of:

(a) Undifferentiated marketing

(b) Differentiated marketing ✓

(c) Concentrated marketing

(d) None of the above

 

174, Market segmentation appeared with new concept of marketing in

(a) 1930 year

(b) 1940 year

(c) 1950 year

(d) 1960 year

 

175, In ‘AIO’ life style segmentation social issues, politics, education and culture are:

(a) Activities

(b) Interests

(c) Opinions

(d) None of the above

 

176, Economic, social, competition, consumer’s age, income, education and consumption pattern can be base of:

(a) Market segmentation

(b) Market

(c) Advertisement

(d) Marketing

 

177, Assumption of market segmentation is:

(a) Markets are heterogeneous

(b) Different market segments respond differently

(c) Market segmentation is consistent with the marketing concept

(d) All of the above

 

178, Objective of market segmentation is:

(a) To achieve market targets

(b) To make the marketing policies

(c) To know the needs and buying habits of buyers

(d) All of the above

 

179, Reason for the development of market segmentation is:

(a) Technological progress

(b) Increase in competition

(c) Development of customer oriented markets

(d) All of the above

 

180, Requirement of effective market segmentation is:

(a) Identifiable

(c) Responsiveness

(b) Measurable

(d) All of the above

 

181, Which of the following is benefit of market segmentation?

(a) Effective marketing programme

(b) Helpful in SWOT analysis

(c) Helpful to create new markets

(d) All of the above

 

182, Which of the following method of market segmentation is customer oriented:

(a) Undifferentiated market strategy

(b) Differentiated market strategy

(c) Concentrated market strategy

(d) None of the above

 

183,  Advantage of undifferentiated market strategy is:

(a) Reduction in production cost

(b) Reduced market research expenses

(c) Large scale production

(d) All of the above

 

184, Which of the following is not an advantage of undifferentiated market strategy:

(a) Large scale production

(b) Cost economies

(c) Increase customer satisfaction

(d) All of the above

 

185, Which of the following is not an advantage of differentiated marketing strategy:

(a) Increased sale

(b) Customer oriented

(c) Product according to the needs of the segment

(d) Cost economies

 

186, Which of the following factor affect market segmentation:

(a) Company resources

(b) Product homogeneity

(c) Product life cycle stage

(d) All of the above

 

6. Product Concept

 

187, The term product cocept was firstly used by:

(a) Philip Kotler

(b) Theodore Levitt

(c) W. J. Stanton

(d) R. S. Davar

 

188, “A product concept is a bundle of utilities consisting of various product features and accompanying services.” This definition is of:

(a) R. S. Davar

(b) Stanton

(c) W. Alderson

(d) None of these

 

189, “A product may be regarded from the marketing view-point as a bundle of benefits’ which are being offered to consumer.” This definition is of:

(a) R. S. Davar

(b) Philip Kotler

(c) Stanton

(d) None of these

 

190, Which of the following is consumer product:

(a) Convenient products

(b) Shopping products

(c) Speciality products

(d) All above

 

191, Which of the following is Industrial Product:

(a) Raw mateials

(b) Machines and major equipments

(c) Component parts

(d) All of the above

 

192, Product must satisfy:

(a) Dealer’s needs

(b) Consumer’s needs

(c) Producer’s needs

(d) None of these

 

193, Who classify the product into consumer products, Industrial products and Defence products:

(a) Philip Kotler

(b) Stanton

(c) R. S. Davar

(d) Alderson

 

194, Which of the following is Dimension of Product Concept:

(a) Managerial dimension

(b) Consumer dimension

(c) Social dimension

(d) All of the above

 

195, According to Theodore Levitt, Dimensions of Product Concept are:

(a) 2

(b) 3

(c) 4

(d) 5

 

196, Customers of Consumer Products are:

(a) Producer

(b) Final consumer

(c) Both

(d) None of both

 

197, The factors affecting product mix are:

(a) Change in market demand

(b) Production effect

(c) Competitive actions and reactions

(d) All of the above

 

198, Product-mix structure includes:

(a) Width side of the product-mix

(b) Depth side of product-mix

(c) Consistency side of the product-mix

(d) All of the above

 

199, Product line refers to:

(a) Specific product or brand

(b) Group of products that are closely related

(c) Group of different types of products

(d) All of the above

 

200, Products which are not included in industrial products:

(a) Fabricating products

(b) Equipment products

(c) Speciality products

(d) Supplies products

 

201, Number of average products in each product line, state its:

(a) Consistency

(b) Depth

(c) Width

(d) None of the above

 

202, Which statement is correct:

(a) Product Mix is not influenced by any factor

(b) There is no importance of product from buyers

(c) (A) and (B) Both

(d) Every product is a separate brand

 

203, When goods or services are used by ultimate consumers they are termed as:

(a) Convenience goods

(b) Consumer goods

(c) Speciality goods

(d) Industrial goods

 

204, Specific model, Brand or size of a product that a firm sells is known as:

(a) Product Item

(b) Product Line

(c) Product Mix

(d) None of these

 

205, A strategy of increasing sales by improving existing products is:

(a) Market development

(b) Product development

(c) Diversification

(d) None of these

 

206, “There is no difference between consumer products and industrial products.” Comment on this statement :

(a) True

(b) Untrue

(c) Irrelevant

(d) Unclear

 

207, Industrial products are those which are used by:………

(a) Ultimate consumers

(b) Manufacturing units

(c) Persons living in industrial Areas

(d) Workers of Industrial units

 

208, “Product Mix is the composite of products offered for sale by a firm or a business unit.” Who gave this definition of Product Mix?

(a) Philip Kotler

(b) W.J. Stanton

(c) American Marketing Association

(d) Esmond Pears

 

209, The category of consumer goods which are purchased frequently without making an effort as a habit is referred as:

(a) Durable goods

(b) Undurable goods

(c) Convenience goods

(d) None of these

 

210, Industrial goods include:

(a) Equipment

(b) Raw materials

(c) Fabricating Parts

(d) All of the above

 

221, The third layer of the total product which is the psychological feeling about a product that influence a consumer purchase, known as:

(a) Symbolic product

(b) Core product

(c) Agumented product

(d) None of the above

 

212, The process of introducing higher quality products by a manufacturer, whose low quality products are famous is termed as:

(a) Trading

(b) Trading up

(c) Trading down

(d) None of the above

 

213, The customer category who are more price conscious conservation, best to adopt a new product are:

(a) Early adopters

(b) Early majority

(c) Late majority bab

(d) Leggards

 

214, On the classification of adopters given by Rogers, smallest proportion is that of:

(a) Laggards

(b) Innovators

(c) Early majority

(d) Late majority

 

215, The life of a product is:

(a) Unlimited

(b) Limited

(c) Static

(d) None of the above

 

216,”Product Item, Product Mix and Product Line are synonym to each other.” What do you think about this statement?

(a) True statement

(b) Wrong statement

(c) Misleading statement

(d) Confusing statement

 

217, “A big company can use separate Brand for a particular product name.” What is your opinion about this statement?

(a) True statement

(b) False statement

(c) Irrelevant statement

(d) Vague statement

 

218, Product can be:

(a) Tangible

(b) Intangible to

(c) Both (a) and (b)

(d) None of these

 

219,  … is the centre of all marketing activities:

(a) Finance

(b) Product

(c) Customer

(d) None of these

 

220, Which of the following is not a shopping good:

(a) Jewellary

(b) Television

(c) Furniture

(d) Groceries

 

221, The composite of products offered for sale by a firm or a business unit is termed as:

(a) Product line

(b) Product-mix

(c) Product item

(d) None of these

 

222, Dominant factor which influence the change in product mix is:

(a) Marketing and manufacturer image

(b) Competition and Finance

(c) Change in demand of product

(d) None of the above

 

223, Specific model, brand or size of a product that a company sells, is known as:

(a) Product item

(b) Product line

(c) Product mix

(d) None of these

 

224, Product mix is:

(a) One dimensional

(b) Two dimensional

(c) Three dimensional

(d) Four dimensional

 

7. Product Planning and Development

 

225, “Product planning is the starting point for the entire marketing programme in a firm.” This statement is of:

(a) Pyle

(b) Philip Kotler

(c) William J. Stanton

(d) None of these

 

226, Product Modification Strategies include:

(a) Quality improvement strategy

(b) Style improvement strategy

(c) Functional features improvement strategy

(d) All of the above

 

227, Main reason for product innovation is:

(a) Continuous loss

(b) Less profit

(c) Technological development

(d) National development

 

228, Which of the following is the first step in Product Development Process:

(a) Creation of New Product Ideas

(b) Screening of the Ideas

(c) Business Analysis

(d) None of these

 

229, Which of the following is the last step in Product Development Process:

(a) Creation of New Product Ideas

(b) Product Commercialisation

(c) New Product Development V

(d) None of these

 

230, New product development means:

(a) Addition of a new product in product line

(b) Improvement in the old product

(c) Emphasis on consumer satisfaction

(d) All of the above

 

231, Mostly new products are:

(a) Unsuccessful

(b) Successful

(c) 100% successful

(d) 100% unsuccessful

 

232, Which of the following is cause for ‘Product Elimination Decision:

(a) Declining sales

(b) Decline in profit

(c) Falling prices

(d) All of the above

 

233, Which of the following is Product Change Decision:

(a) Product modification decision

(b) Product elimination decision

(c) New product development decision

(d) All of the above

 

234, “Product development encompasses the technical activities of product research, engineering and design.” This definition is of:

(a) Pyle

(b) Clark and Clark

(c) William J. Stanton

(d) None of these

 

235, The reason of failure of new product is:

(a) Product related defect

(b) Price of product

(c) Distribution related defect

(d) All of the above

 

236, Main reason for product innovation is:

(a) Less Profit

(b) Technological Development

(c) National Development

(d) Continuous loss

 

237, Which of the following is the last step in New Product Development process?

(a) Screening of Ideas

(b) Business Analysis

(c) Test Marketing

(d) None of the above

 

238, Which of the following is a component of product planning?

(a) Product innovation

(b) Product standardization

(c) Product diversification

(d) All of the above

 

239, Which of the following is not an expansion of product concept:

(a) Core product

(b) Multi product

(c) Generic product

(d) Augmented products

 

240, The next step in new product development process after idea generation is:

(a) Screening of idea

(b) Business analysis

(c) Test

(d) Product development

 

241, Product planning stress on:

(a) Cost needs

(b) Possibilities of profit

(c) Possibilities of sales

(d) All of the above

 

242, Product differentiation is

(a) Market oriented strategy

(b) Product oriented strategy

(c) Both of the above

(d) None of the above

 

243, Which of the following is not a component of product planning:

(a) Product innovation

(b) Product standardization

(c) Product diversification

(d) Product availability

 

44, The buyer who buy the product for re-sale is called:

(a) Consumer

(b) Organizational buyer

(c) Customer

(d) Purchaser

 

245, Principle of product development is:

(a) Principle of standardization

(b) Principle of simplification

(c) Principle of specialization

(d) All above

 

246, Advantage of product planning is:

(a) Maximum utilization of resources

(b) Increase in profit capacity

(c) Fulfilment of social responsibilities

(d) All above

 

8. Brand, Trademark and Packaging

 

247, “A brand name is concerned with that part of words or numbers of the brand that can be vocalized.” This statement is of:

(a) Lipson and Darling

(b) American Marketing Association

(c) R. S. Davard Jon

(d) None of these

 

248, The characteristics of a good brand are:

(a) Short name

(b) Memorable

(c) Attractive

(d) All these

 

249, A brand is in the interest of:

(a) Producer

(b) Consumer

(c) Middlemen

(d) All of the above

 

250, Brand for a particular product is called:

(a) Individual brand

(b) Family brand

(c) Competitive brand

(d) None of these

 

251, When an organisation use the one and same brand for all products of one line or one group, is called:

(a) Individual brand

(b) Family brands

(c) Manufacturer’s brand

(d) None of these

 

252, When an organisation use the one and same brand for all products, is called:

(a) Individual brand

(b) Family brand

(c) Umbrella brand

(d) None of these

 

253, Lux is the brand name of:

(a) L.T.C.

(b) Hindustan Lever

(c) TATA

(d) GLAXO

 

254, The types of Brand on the basis of Marketing area are:

(a) 2

(b) 4

(c) 6

(d) 8

 

255, According to the number of products brand is:

(a) Competitive Brnad

(b) Umbrella Brand

(c) National Brand

(d) All above

 

256, Which of the following is a Brand name:

(a) Thaper

(b) Reliance

(c) Videocon

(d) Jindal

 

257, A Brand that is given legal protection is known as:

(a) Trademark

(b) Brand Mark

(c) Copy

(d) None of the above

 

258, Which of the following is a Brand name?

(a) Thapar

(b) Jindal

(c) Bata

(d) None of these

 

259, Brand includes:

(a) A name

(b) Some words

(c) A Design

(d) Any one or two or all of these

 

260, Which organisation started registration for trade marke in India:

(a) Trade Marks

(b) Trade Act, 1958

(c) Trade and Merchandise Marks Act, 1958

(d) Merchandise Marks Act, 1958

 

261, Which of the following has greater importance?

(a) Trade mark

(b) Brand

(c) Packaging

(d) None of these

 

262, A specific name given to product is called:

(a) Brand

(b) Trade marks

(c) Patent

(d) Symbol

 

263, “All trade marks are brands and thus include the words, letters or numbers which may be pronounced they may also include pictorial design.” This statement  is :

(a) Stanton

(c) Copeland

(b) R.S. Davar

(d) Manson and Rath

 

264, Which of the following is a brand of distributor:

(a) Private Brand

(b) Trader Brand

(c) Household Brand

(d) All of above

 

 265, Benefit of brand is :

(a) Communication value

(b) Product image

(c) Facilitate introduction of a new item

(d) All of these

 

266, Scope of brand in comparison of trademark is:

(a) Limited

(b) Wider

(c) Different

(d) None of these

 

267, Brand is:

(a) Registered

(b) Unregistered

(c) Compulsory

(d) None of these

 

268, Which of the following provide legal protection:

(a) Brand

(b) Trademark

(c) Packaging

(d) None of these

 

269, Packaging involves all the activities of designing producing the container for a product.” This definition:

(a) Pride and Ferrell

(b) Mason and Rath

(c) Philip Kotler

(d) None of these

 

270, “Packaging includes all activities of designing and producing the container or wrapper for a product.” This definition is of:

(a) Philip Kotler

(b) William J. Stanton

(c) Clark and Clark

(d) None of these

 

271, For marketing, packaging is:

(a) Compulsory

(b) Necessary

(c) Unnecessary

(d) Luxury

 

272, The most basic function of packaging is:

(a) Protection

(b) Attraction

(c) Convenience

(d) Cost reduction

 

273, Essential elements of Good Package are:

(a) Protective

(b) Convenient

(c) Reusable

(d) All of the above

 

274, “The label is an information tag, wrapper or seal attached to a product or product’s package.” This statement is:

(a) Lipson and Darling

(b) R. S. Davar

(c) Mason and Rath

(d) None of these

 

275, Which of the following has maximum wide scope:

(a) Brand

(b) Labelling

(c) Packaging

(d) Trade Mark

 

276, Labelling is:

(a) Compulsory

(b) Necessary

(c) Voluntary

(d) Wastage of money

 

277, Who state the three types of labelling: Brand, Labels, Grade Labels and Descriptive-cum-informative Labels:

(a) R. S. Davar

(b) Lipson and Darling

(c) Mason and Rath

(d) None of these

 

278, Packaging is in the interest of:

(a) Consumer

(b) Producer

(c) Middlemen

(d) All of the above

 

279, “Packaging makes the product attractive, informative and safe.” Do you agree with this statement?

(a) To some extent

(b) Perfectly yes

(c) Not at all

(d) No comment

 

280, Packaging materials are used to………..:

(a) Deceive the customers

(b) Conceal the defects of the product

(c) Make the product safe and attractive

(d) Improve the quality of the product

 

281, Labels are used for………..:

(a) Telling product’s name

(b) Showing product’s Brand

(c) Showing the name of manufacturing firm

(d) All of these

 

282, Packaging is the use of containers and wrapping materials plus decoration and labelling to protect the product to help and promote its sales and to make it convenient for the customer to use the product.” This statement is:

(a) R.S. Davar

(b) Manson and Rath

(c) American Marketing Association

(d) Philip Kotler

 

283, Wrappers, Cartons, Jars, Tin containers etc. come in the category of…………:

(a) Product Line

(b) Product Item

(c) Packaging Material

(d) Product Mix

 

284, The main objective of packaging is to…………..:

(a) Attract the customers

(b) Improve the image of the product

(c) Keep the product safe

(d) All of these

 

285, Which of the following is not policies and strategies of packaging:

(a) Re-use packaging

(b) Package Design Decision

(c) Multiple Packaging

(d) Changing the package

 

286, Main object of Packaging is:

(a) Protection

(b) Product identification

(c) Portability

(d) All of the above

 

287, Essential of good package is:

(a) Economy

(b) Consumer’s convenience

(c) Pollution Free

(d) All of these

 

9. After-Sale Service

 

288, After sales service is the part of:

(a) Sales promotion

(b) Marketing

(c) Advertising

(d) Management

 

289, After-sales services include:

(a) Product installation service

(b) Product repair service

(c) Product guarantee or warranty

(d) All of the above

 

290, After-sales service increases:

(a) Customer satisfaction

(b) Cost

(c) Profit

(d) None of these

 

291, After-sales services should be:

(a) At cost

(b) Free

(c) At concessional rate

(d) None of these

 

292, In the sale of automobiles after-sales service is:

(a) Optional

(b) Necessary

(c) Compulsory

(d) None of these

 

10. Product Life Cycle

 

293, The product life-cycle is an attempt to recognise distinct stages in the sales history of a product.” This statement is of:

(a) Philip Kolter

(b) William J. Stanton

(c) Arch Patton

(d) Lipson and Darling

 

294, The stages of product life-cycle are:

(a) 2

(b) 4

(c) 6

(d) 4

 

295, The life of a product is:

(a) Limited

(b) Unlimited

(c) Static

(d) None of these

 

296, The last stage in the product life cycle is:

(a) Maturity stage

(b) Saturation stage

(c) Obsolescence stage

(d) Decline stage

 

297, In which stage of the following sales shall be at peak level:

(a) Growth stage

(b) Maturity stage

(c) Saturation stage

(d) None of these

 

298, Death of a product take place:

(a) In maturity stage

(b) In decline stage

(c) In saturation stage

(d) In obsolescence stage

 

299, The first stage in the product life cycle is:

(a) Introduction stage

(b) Decline stage

(c) Growth stage

(d) None of these

 

300, “Product, like people have life-cycle.” Choose option:

(a) Correct Statement

(b) Vague Statement

(c) Confusing Statement

(d) Misguiding Statement

 

301, In Saturation stage the sales of a product reaches to……….

(a) Lowest stage

(b) Peak stage

(c) Declining stage

(d) None of these

 

302, Which of the following factor affect the product life cycle?

(a) Rate of technical changes

(b) Position of competitive entry

(c) Risk bearing capacity

(d) All of the above

 

303, Which of the following is shortest part of adopters in Rogers classification:

(a) Laggards

(b) Innovators

(c) Early majority

(d) Late majority

 

304, Which of the following is not a stage of product life:

(a) Growth

(b) Selling

(c) Saturation

(d) Decline

 

305, At which stagte of PLC, market improvement and product improvement techniques are used:

(a) Introduction stage

(b) Growth stage

(c) Maturity stage

(d) Decline stage

 

306, Which of the following is utility of product life cycle:

(a) Helpful in product pricing

(b) Helpful in sales promotion

(c) Helpful in making marketing programme

(d) All of the above

 

307, An Introduction Stage of PLC, rapid penetrating strategy is termed as:

(a) High price, high production

(b) High price, less production

(c) Low price, high promotion

(d) Low price, less promotion

 

308, High price, high promotion marketing strategy adopted at the introductory stage of PLC is known as:

(a) Rapid skimming strategy

(b) Slow skimming strategy

(c) Rapid peneterating strategy

(d) None of the above

 

11. Pricing Policies

 

309, “Price is a monetary summary of all the conditions which give value to a produet.” This statement is of:

(a) Walton Hamilton

(b) Philip Kotler

(c) William J. Stanton

(d) R. S. Davar

 

310, Price Policy is:

(a) In favour of the consumer

(b) In favour of the government

(c) In favour of producer-manufacturer

(d) In favour of all

 

311, Pricing Policy is determined by:

(a) Producers

(b) Consumers

(c) Distributors

(d) State

 

312, Elasticity of demand is effected by:

(a) Nature of commodity

(b) Supply

(c) Demand

(d) None of these

 

313, Under skimming pricing policy, the price of a new product fixed at the initial stage is:

(a) Low

(b) High

(c) Minimum

(d) None of these

 

314, Under penetration pricing policy, the price of a new product fixed at the initial stage is:

(a) Minimum

(b) Low

(c) High

(d) None of these

 

315, Prestige price policy method is applied in:

(a) Essential goods

(b) Comfort goods

(c) Luxury goods

(d) None of these

 

316, Under Prestige Price Policy, the price of a product fixed is:

(a) Low

(b) High

(c) Minimum

(d) None of these

 

317, Pricing decisions are affected by:

(a) Cost of product

(b) elasticity of demand

(c) Competition

(d) All above

 

318, Price policy is determined by whom?

(a) Lower Management

(b) Middle Management

(c) Top Management

(d) None of the above

 

319, Skimming the cream pricing policy is adopted for:

(a) Export products

(b) New products

(c) Established products

(d) Daily use products

 

320, Right to price control on things to Government:

(a) Essential Commodities Act, 1955

(b) Essential Commodities Act, 1965

(c) Essential Commodities Act, 1951

(d) Essential Commodities Act, 1975

 

321, Product Mix pricing policies are:

(a) Product Line Pricing

(b) By-Product Pricing

(c) Optional Feature Pricing

(d) All above

 

322, The exchange value of a product or service in its monetary value is known as:

(a) Price

(b) Pricing

(c) Cost

(d) None of the above

 

323, To fix the price 99.95 of an article instead of 100, is a policy of:

(a) Customary pricing policy

(b) Psychological pricing policy

(c) Promotion pricing policy

(d) None of the above

 

324, Price fixation at B.E.P. indicates:

(a) Pricing below cost

(b) Pricing above cost

(c) Pricing at no profit no loss point

(d) Reasonable pricing

 

325, Customer and competitors are which type of factors affecting pricing:

(a) Internal

(b) External

(c) Both (a) and (b) 326

(d) None of the above

 

326, Which of the following does not affect the pricing directly?

(a) Order size

(b) Intensity of competition

(c) Quality of sale person

(d) Distance of market

 

327, Price determination decision is mainly affected by:

(a) Demand element

(b) Supply element

(c) Market element

(d) None of the above

 

328, Functional discount usually given to traders and are not available to ultimate consumer is:

(a) Seasonal discount

(b) Trade discount

(c) Quality discount

(d) All of the above

 

329, A psychological pricing policy of setting prices on the basis of tradition is:

(a) Prestige pricing

(b) Off set pricing

(c) Customer pricing

(d) Odd-even pricing

 

330, Which of the following is a type of pricing policy:

(a) Prestige Price Policy

(b) Skimmimg Price Policy

(c) One price policy

(d) All of the above

 

331, In case of more elastic demand, price policy will be:

(a) High price policy

(b) Low price policy

(c) Traditional price policy

(d) All above

 

332, High prices is indication of:

(a) High quality goods

(b) Prestige image

(c) Both (a) and (b) above

(d) None of these

 

333, The aim of low price policy will be:

(a) Entry in market

(b) To capture competitors’ market

(c) Both above (a) and (b)

(d) None of these

 

334, Cash discount is provided to:

(a) Customers

(b) Traders

(c) Producers

(d) None of these

 

385, 10 per unit for less than 100 units, 9 per unit for 100 or more units reflects which one of the following discounts?

(a) Trade

(b) Seasonal

(c) Cash

(d) Quantity

 

336, A pricing method in which the sellers submit sealed or open price proposals for the buyer’s consideration, known as:

(a) Adiministered pricing

(b) Negotiated pricing

(c) Bid pricing

(d) None of above

 

337, The price at which goods (g) and services(s) would change ownership of free and unrestricted competition prevailed is:

(a) Market price

(b) Normal price

(c) Extra ordinary price

(d) None of the above

 

338, Which of the following is not promotional pricing:

(a) Special event pricing

(b) Price leaders

(c) Superficial discounting

(d) Prestige pricing

 

339, Consumer Protection Act 1986 is not implement:

(a) Delhi

(b) U.P.

(c) Jummu – Kashmir

(d) Gujarat

 

340, The type of demand for a product in which the product’s revenue does not vary with price change, is called:

(a) Elastic Demand

(b) Inelastic Demand

(c) Unitary Demand

(d) None of the above.

 

341, A psychological pricing policy of setting a limited number of prices for selected groups of merhandise, known as:

(a) Cutomary pricing

(b) Price lining

(c) Odd even pricing

(d) None of the above

 

342, A psychological pricing policy of setting prices on the basis of tradition is:

(a) Prestige pricing

(b) Offset pricing

(c) Customary pricing

(d) Odd even pricine

 

343, The exchange value of a product or service in its monetary value is known as:

(a) Price

(b) Pricing

(c) Both of above

(d) None of above

 

12. Distribution Channels

 

344, “Any sequence of institutions from the producer to the consumer, including none or any number of middlemen is called a channel of distribution.” This definition is of:

(a) Richard Buskirk

(b) William J. Stanton

(c) McCarthy

(d) None of these

 

345, “Channels of distribution are paths consisting of economic institutions through which a producer of goods delivers his products into the hands of ultimate consumers.” This statement is of:

(a) Philip Kotler

(b) McCarthy

(c) Richard Buskirk

(d) None of these

 

346, According to R. S. Davar, types of distribution channels are:

(a) 3

(b) 4

(c) 5

(d) None of these

 

347, According to Philip Kotler, types of distribution channels are:

(a) 5

(b) 3

(c) 4

(d) None of these

 

349, According to William J. Stanton, types of distribution channels for consumer goods are:

(a) 3

(b) 4

(c) 5

(d) None of these

 

349, According to William J. Stanton, types of distribution channels for Industrial Goods are:

(a) 3

(b) 4

(c) 5

(d) None of these

 

350, Which of the following is not the method of Direct Distribution System:

(a) Merchant Middlemen

(b) Vending machine

(c) Producer’s own retail stores

(d) Franchise shops

 

351, Which of the following is the method of Direct Distribution System:

(a) Door to door selling

(b) Mail order retailing

(c) Vending machine

(d) All these

 

352, Which of the following is not the method of Direct Distribution System:

(a) Chain shops or multiple shops

(b) Door to door selling

(c) Broker agent

(d) Mail order business

 

353, Which factor affects the choice of Channel of Distribution:

(a) Market considerations

(b) Product considerations

(c) Middlemen considerations

(d) All these

 

354, Which factor affects the choice of channel of Distribution:

(a) Number of potential customers

(b) Size of order

(c) Number of products manufactured

(d) All these

 

355, Which of the following is not the function of Channels of Distribution:

(a) Managing finances

(b) Managing production

(c) Promotional activities

(d) Pricing

 

356, Main disadvantage of direct distribution is:

(a) Higher Distribution Cost

(b) Non-timely availability of goods to customers

(c) Customers problems not solved

(d) No direct control of manufacturer on distribution function

 

357, Which of the following is to be said wholesaler on the basis of territory:

(a) Local wholesaler

(b) State-level wholesaler

(c) National wholesaler

(d) All these

 

358, Wholesaler is chain between:

(a) Producer and consumer

(b) Producer and retailer

(c) Retailer and consumer

(d) None of these

 

359, Which of the following is involve in wholesale trade:

(a) Stockist

(b) Distributors

(c) Functional middlemen

(d) All of the above

 

360, Functional middlemen includes:

(a) Factor

(b) Broker

(c) Auctioner

(d) All of the above

 

361, Wholeseller renders services towards:

(a) Wholeseller

(b) Retailer

(c) Society

(d) Retailer and society

 

362, Which of the following is not the characteristic wholesaler:

(a) Selling goods to retailer

(b) Selling goods on credit to retailer

(c) Selling goods directly to consumers

(d) Selling few goods only

 

363, Retailing includes all forms of selling to ultimate consumers.” This statement is of:

(a) Philip Kotler

(b) Buell

(c) Clark and Clark

(d) All of the above

 

364, Retailer is chain between:

(a) Producer and consumer

(b) Wholesaler and consumer

(c) Producer and wholeseller

(d) None of these

 

365, Which of the following is not characteristic of retailer:

(a) Deals in small quantity

(b) Sells goods directly to consumers

(c) Maintains personal contacts with customers

(d) Generally sells goods on credit

 

366, Which statement is not correct:

(a) Retailer renders services to manufacturer

(b) Retailer renders services to wholesaler

(c) Retailer renders services to consumers

(d) Retailer renders services to wholesaler and consumers

 

367, “A retail intermediary is a business unit that sells to the consumers.” This statement is of:

(a) Philip Kotler

(b) Stanton

(c) Buell

(d) None of these

 

367, A big store engaged in the retail trade of wide variety of article under the same roof, is called:

(a) Departmental store

(b) Multiple shops

(c) Super market

(d) Franchise shops

 

368, Number of retail stores handling similar lines of merchandise under a common ownership and management is called:

(a) Franchise shops

(b) Multiple shops

(c) Super market

(d) Departmental store

 

369, Main advantage of Indirect distribution is:

(a) Low distribution cost

(b) No full control of manufacturer on distribution channel

(c) (A) and (B) both

(d) None of these

 

370, Main function of whole saler is:

(a) Dispersion of goods

(b) Grading

(c) Market survey

(d) All above

 

371, “Retailing consists of those activities involved in selling directly to ultimate consumer.” This statement is:

(a) Cundiff and Still

(b) Clark and Clark

(c) Converse and Huegy

(d) Tailer

 

372, “Marketing Channels are the distribution network through which producer’s product flow to the market.” This definition is given by:

(a) Stanton

(b) R.S. Davar

(c) Cundiff, Still and Govony

(d) None of these

 

373, Which of the following is Key link between producer and Retailer?

(a) Salesman

(b) Whole saler

(c) Owner

(d) None of the above

 

374, The right Distribution Channel of Consumer goods is:

(a) Producer…………. Consumer…………. Retailer

(b) Retailer………….  Wholesaler…………. Consumer

(c) Producer…………. Wholesale…………. Retailer…………. Consumer

(d) Wholesaler…………. Producer…………. Consumer

 

375, “Middlemen and agents are nothing but social parasites and sooner they are eliminated the better for society.” This statement is of:

(a) W.J. Stanton

(b) Philip Kotler

(c) R.S. Davar

(d) None of the above

 

376, The selection of distribution channel is determined basis of:

(a) The type of product

(b) Nature of the market

(c) Buying habits of consumer

(d) All of the above

 

377, The functions of Distribution Channels are:

(a) Flow of goods to the right place

(b) Flow of goods in due time

(c) To protect goods from damage in the way

(d) All of these

 

378, Which factor affects the distribution channel?

(a) Size of the order of goods

(b) Perishability of goods

(c) Weight of goods

(d) All of these

 

379, Producer Whole seller Retailer Consumer. This indicater is:

(a) Indirect Distribution Method

(b) Direct Distribution Method

(c) Indirect Selling Plan

(d) Direct Selling Plan

 

380, “Wholeseller sells to retailers or other merchants and or industrial, institutional and commercial user, they do not sell in significant amounts to ultimate consumers.” This statement is of:

(a) American Marketing Association

(b) Manson and Rath

(c) A.L. Larson

(d) S.E. Tomes

 

381, Which statement is not true:

(a) Retailers generally deal in many goods

(b) Manufacturer can also deal in retailer

(c) Retailer renders service to manufacturer

(d) None of these

 

382, Distribution channel is an important element of:

(a) Product mix

(b) Price mix

(c) Marketing mix

(d) Communication mix

 

383, The main functions of distribution channel are:

(a) Routinisation of decisions

(b) managing Finance

(c) Promotional activities

(d) All of the above

 

384, The selection of distribution channels is determined by:

(a) The types of product

(b) Nature of product

(c) Buying habit of consumers

(d) All of the above

 

385, The policy where a manufacturer seeks to use as many outlets as possible in many places as possible like convenience goods, referred as:

(a) Intensive distribution

(b) Extensive distribution

(c) Selective distribution

(d) None of the above

 

386, Middleman when generally handle the goods he sells but does not own them, are:

(a) Brokers

(b) Commission Merchants

(c) Both of above

(d) None of the above

 

387, Shortest channel of distribution is:

(a) Zero level channel

(b) One level channel

(c) Two level channel

(d) Three level channel

 

388, Which policy of distribution forces its intermediaries to buy its all product items:

(a) Selective distribution policy

(b) Exclusive distribution policy

(c) Full line forcing

(d) The policy of reciprocity

 

389, A functional middleman, who represent buyers sellers on a permanent basis, are:

(a) Broker

(b) Agent

(c) Co-operative

(d) None of the above

 

390, The ability of one channel member to influence another members marketing decision and goal achievement, called:

(a) Channel co-operation

(b) Channel conflict

(c) Channel power

(d) None of the above

 

391, VMS’ means:

(a) Various marketing systems

(b) Vertical marketing systems

(c) Vertical market systems

(d) None of the above

 

392, Decentralised buying with centralised selling is a feature of:

(a) Departmental store

(b) Multiple shop/chain stores

(c) Both of above

(d) None of the above

 

393, On the basis of ownership, the retailer may be:

(a) Independent stores

(b) Co-operative chains

(c) Both of above

(d) None of the above

 

13. Physical Distribution

 

394, “Physical distribution involves the management of the physical flow of product and the establishment and operations of flow system.” This statement is of:

(a) Stanton

(b) McCarthy

(c) Kotler

(d) Cundiff & Still

 

395, Physical distribution is the basic element of:

(a) Marketing research

(b) Market segmentation

(c) Channels of distribution

(d) Marketing mix

 

396, Which statement is not true:

(a) Physical distribution system creates time utility

(b) Physical distribution system creates place utility

(c) Physical distribution system creates time and place utility

(d) Physical distribution system does not create time and place utility

 

397, Functions of Physical Distribution System include:

(a) Warehousing decision

(b) Transport decision

(c) Inventory decision

(d) Warehousing, transport & inventory decisions

 

398, Door to door or godown to godown facility is provided by:

(a) Rail transport

(b) Air transport

(c) Road transport

(d) None of the above

 

399, Which statement is true:

(a) Development of transport has resulted in development of industries

(b) Development of industries has resulted in development of transport

(c) Development of transport and development of industries go together

(d) Both are not related to each other

 

400, Functions of Transport include:

(a) Price stability

(b) To encourage large scale production

(c) Balanced regional development

(d) All of the above

 

401, Physical distribution includes:

(a) Determining warehouse location

(b) Establishing a material handling system

(c) Maintaining an inventory control system

(d) All of the above

 

402, Items like iron, timber etc. are kept in:

(a) Special commodity warehouse

(b) Household warehouse

(c) Yard and ground storage

(d) None of the above

 

403, On the basis of place of necessity the different kinds of warehouse are:

(a) In plant warehousing

(b) Custodian warehousing

(c) Bonded warehouses

(d) All of above

 

404, Central Warehousing Corporation was established in:

(a) 1955

(b) 1956

(c) 1957

(d) 1958

 

405, Warehouses are meant for:

(a) Raw material

(b) Final products

(c) Raw material and finished products

(d) None of the above

 

406, In India warehouses are mainly used:

(a) In international business

(b) At national level business

(c) At state level business

(d) At local level business

 

407, Inventory control is:

(a) Managerial control

(b) Physical control

(c) Financial control

(d) All of the above

 

408, Inventory control includes:

(a) Raw materials

(b) Semi-finished goods

(c) Finished products

(d) All of the above

 

409, In which of the following inventory control method, items of inventory are classified according to their value importance:

(a) Perpetual inventory system

(b) A.B.C. Technique

(c) Economic order quantity/EOQ

(d) All of these

 

410, The Amount of inventory required to meet the average lead time, is known as:

(a) stock

(b) Base stock

(c) Average stock

(d) None of the above

 

411, “Physical distribution is the actual handling and moving of goods within individual firms and a long channel systems.” Who gave this statement about Physical distribution?

(a) R.S. Daver

(b) William J. Stanton

(c) E.J. Mc Carthy

(d) Cundiff & Sill

 

412,  Which of the following is not the physical distribution cost?

(a) Cost of outward transportation of goods

(b) Cost of inward transportation of goods

(c) Cost of storing by Wholesaler

(d) Cost of insurance of goods-in-transit

 

413, Physical distribution involves the actual movement and storage of goods after they are produced and before they are consumed.” This definition is given by:

(a) Cundiff & Still

(b) Stanton

(c) R.S. Davar

(d) None of the above

 

414, Which of the following is not the objective of physical distribution:

(a) Consumer satisfaction

(b) Profit Maximisation

(c) Market Research

(d) None of the above

 

415, Is the physical distribution of gold coins possible through Post Office in legal way?

(a) Definitely Yes

(b) Definitely Not

(c) Possibly Yes

(d) Not known

 

416, ‘A’ sold his house of ‘B’ and gave its possession to him. Whether it is a physical distribution?

(a) Certainly Yes

(b) Certainly Not

(c) May be Yes

(d) May be Not

 

14. Promotion

 

417, Promotion includes advertising, personal selling, sales promotion and other selling tools.” This statement is of:

(a) Pride and Ferrell

(b) Philip Kotler

(c) Mason and Rath

(d) Stanton

 

418, According to Hasty and Will, objects of promotion are:

(a) 4

(b) 3

(c) 5

(d) 6

 

419, According to Hasty and Will, object of promotion is:

(a) Demand objective

(b) Communication objective

(c) Specific or performance objective

(d) All of the above

 

420, According to William J. Stanton, Factors affecting Promotion Mix are:

(a) 3

(b) 4

(c) 5

(d) 6

 

421, Factors affecting Promotion Mix are: (i) Available funds, (ii) Nature of the market, (iii) Nature of the product and (iv) Stage of the product life cycle. This statement is of:

(a) Philip Kotler

(b) Buell

(c) Stanton

(d) MeCarthy

 

422, Promotion Mix includes:

(a) Personal selling

(b) Advertising

(c) Sales promotion

(d) Personal selling, advertising, sales promotion and publicity

 

423, Can the exhibitions and seasonal discounts be as sales promotional activities?

(a) To some extent

(b) Some times

(c) Definitely

(d) Never

 

424, Distribution of free samples, coupons, free gifts and trade fairs come in the category of:

(a) Advertisement

(b) Clearance of old stock

(c) Attracting new customers

(d) Sales Promotion Activities

 

425, Which one of the following is not an element of Promotion-mix?

(a) Distribution

(b) Advertising

(c) Sales Promotion

(d) Personal selling

 

426, Who is benefitted from sales promotion activities?

(a) Manufacturers

(b) Wholesalers

(c) Retailers

(d) All of these

 

427, Sales promotion activities are run for:

(a) Short-time

(b) Removal of product’s defects

(c) Advertisement of product

(d) Creating monopoly in the market

 

428, Promotion word taken from:

(a) Italian

(b) Latin word

(c) French

(d) None of these

 

429, Available funds, Nature of the market, Nature Product, Stage of Product life cycle-factors Promotion mix are given by:

(a) Philip kotler

(b) Mecarthy

(c) Stanton

(d) None of above

 

430, Main characteristics of sales promotion is:

(a) A part of promotional mix

(b) Non-recurring activity

(c) Supplementary activity

(d) All of the above

 

431, Six steps in process of sales promotion : (i) Establishing the objectives, (ii) Selecting tools or methods, (iii) Developing sales promotion programme, (iv) Testing of the programme, (v) Implementing the programme and (vi) Evaluting the programme have been described by:

(a) Stanton

(b) Philip Kotler

(c) McCarthy

(d) None of these

 

432, Sales promotion activities are conducted by:

(a) Producers

(b) Wholesalers

(c) Retailers

(d) State

 

433, Which statement is more correct:

(a) Sales promotion helps in personal selling

(b) Sales promotion helps in advertising

(c) Sales promotion helps in personal selling and advertising

(d) None of the above

 

435, Distribution of free samples include in:

(a) Consumers promotion

(b) Dealers promotion

(c) Consumers and dealers promotion

(d) None of the above

 

436, Public relations is needed:

(a) To businessmen

(b) To Government

(c) To Government establishment

(d) To all the above

 

437, Public relations is established:

(a) Between business unit and its departments

(b) Between business unit and its customers.

(c) Between government and the public

(d) Between all the above

 

438, In the modern competitive economy public relations is:

(a) Necessary

(b) Optional

(c) Unnecessary

(d) Wastage of time and money

 

439, Government public relations media in India are:

(a) Publication division

(b) Press Information Bureau

(c) Directorate General, All India Radio, New Delhi

(d) All of the above

 

440, Which statement is correct:

(a) Sales promotion helps in personal selling

(b) Sales promotion encourage consumers to buy

(c) (a) and (b) both

(d) None of these

 

  1. Advertising Media

 

441, “Advertising can be described as the art of creating a demand for an article or a service.” This statement relates to:

(a) C. L. Bolling

(b) G. B. Giles

(c) Frank Presbrey

(d) None of these

 

442, Advertising is an art in form of printing.” Defined by:

(a) Philip Kotler

(b) Lasker

(c) Alderson

(d) Cundiff

 

443, Advertising is:

(a) Wastage of money

(b) Wastage of energy

(c) Wastage of time

(d) Investment

 

444, Essentials of a good advertising copy are:

(a) Attention value

(b) Suggestive value

(c) Memorising value

(d) All above

 

445, Advertising is:

(a) An art

(b) Science

(c) Both Art and Science

(d) None of these

 

446, Outdoor advertising includes:

(a) Newspaper advertising

(b) Magazine advertising

(c) Folders

(d) Posters and hoardings

 

447, Which of the following is outdoor advertising:

(a) Wall writings

(b) Electric sign boards.

(c) Sandwich board advertising

(d) All above

 

448, Which statement is correct?

(a) Expenses on advertisement is the wastage of money

(b) Advertisement increases the cost of production

(c) Advertisement ever misleads the consumers

(d) Advertisement increases the knowledge of customers

 

449, Essentials of a good advertising copy is:

(a) Sentimental value

(b) Suggestive value

(c) Memorising value

(d) All of the above

 

450, Which is not the evaluation method of advertising effectiveness?

(a) Memory Test

(b) Opinion Research

(c) Awareness Survey

(d) Cost Survey

 

451, DAGMAR’ concept was firstly developd by:

(a) A.H. Moslow

(b) E.H. Burack

(c) Russel H. Colley

(d) None of the above

 

452, ‘POP’ means:

(a) Point of purchase

(b) Purchase of product

(c) Power of purchasing

(d) None of the above

 

453, The amount earmarked by top management for advertisement is called:

(a) Advertising media

(b) Advertising appropriation

(c) Advertising method

(d) None of the above

 

454, Which is not Media of Advertising:

(a) News Paper

(b) Posters

(c) Circular

(d) Buying

 

455, Which advertising media you would use when you have to give product demonstration:

(a) Press

(b) Radio

(c) T.V.

(d) Direct Mail

 

456, Advertising, sales promotion, public relation and publicity are the type of:

(a) Mass-selling

(b) Personal selling

(c) Non-Personal selling

(d) None of the above

 

457, Examples of non-personal communication media are:

(a) Print media

(b) Broadcast media

(c) Electronic Media

(d) All of the above

 

458, The life of outdoor media of advertising is:

(a) Very limited

(b) Limited

(c) Long life

(d) None of the above

 

459, Advertising is a salesmanship without a personal salesman.” Who said this:

(a) Stanton

(b) Mason and Rath

(c) Wood

(d) Wheelar

 

460, “Advertising can be described as the art of creating a demand for article or a service.” Who said this?

(a) Stanton

(b) Mason and Rath

(c) C. L. Bolling

(d) Wheelar

 

461, “The purpose of advertising is to reduce percentage cost of production and distribution.” Who said this:

(a) Stanton

(b) E. F. L. Breach

(c) Bolling

(d) Wheelar

 

462, Main objectives of advertising are:

(a) To generate demand for the products

(b) Dissemination of proper information to the public about new products

(c) To increase popularity

(d) All of the Above

 

463, Advertising is a:

(a) Mass Communication of manufacturer

(b) Speedy Communication

(c) Commercial Communication

(d) All of the above

 

464, Advertisement is criticized because:

(a) It increases cost of goods

(b) It misleads the facts

(c) It forces people to buy things which in fact are not within their reach

(d) All of the above

 

465, Advertisement is helpful in:

(a) Increasing the sales

(b) Creating brand image

(c) Dominating the market

(d) All of the above

 

466, Objective of advertisement is:

(a) To increase the sales

(b) To assist salesman

(c) To educate the customers

(d) All of the above

 

467, Which of the following is media of advertising?

(a) Radio and Television

(b) Display

(c) Posters

(d) All of the above

 

468, Which of the following is a method of advertising budgeting:

(a) Percentage on sales method

(b) Affordable method

(c) Competitive matching of parity method

(d) All of the above

 

469, Which of the following is indoor method of advertising:

(a) Newspapers

(b) Posters

(c) Hoardings

(d) Travel display

 

470, Merit of indoor advertising is:

(a) Market coverage

(b) Economical

(c) Flexibility

(d) All of the above

 

471, Which of the following is not media of indoor advertising:

(a) Magazines

(b) Radio

(c) Television

(d) Posters

 

  1. Personal Selling

 

472, “Personal selling consists of contacting prospective buyers of product personally.” This statement is of:

(a) Candiff and Still

(c) Philip Kotler

 

473, Personal selling includes:

(a) Selling

(b) Services to the customers

(c) Developing goodwill of the firm

(d) Above mentioned all the functions

 

474, Which statement is true:

(a) Personal selling and salesmanship is synonym

(b) There is no relationship between personal selling and salesmanship

(c) Salesmanship is included in personal selling

(d) Personal selling is included in salesmanship

 

475, Selling functions is:

(a) Economic function

(b) Uneconomic function

(c) Service function

(d) None of these

 

476, A modern salesman is:

(a) By birth

(b) By education and training

(c) By birth, education and training both

(d) None of these

 

477, In his work maximum freedom is given:

(a) Internal salesman

(b) Speciality salesman

(c) Export salesman

(d) Travelling salesman

 

478, Russel emphasized the qualities for a successful salesman:

(a) 8

(b) 10

(c) 12

(d) 14

 

479, L. E. Waterman company emphasized the … qualities for a successful salesman:

(a) 10

(b) 12

(c) 8

(d) 9

 

480, Six types of successful salesmen: (i) Speciality salesman, (ii) Junior salesman, (iii) Senior salesman, (iv) Sales engineer, (v) Export salesman and (vi) Missionary salesman have been described by:

(a) Russel

(b) Kirkpatrick

(c) B. R. Canfield

(d) None of these

 

281, Which statement is true:

(a) Publicity is personal

(b) Manufacturer need not to make payment for publicity

(c) Manufacturer has to pay for the publicity

(d) None of the above

 

482, Six steps in selling process: (i) Reception, (ii) Inquiry, (iii) Demonstration, (iv) Selection, (v) Addition and (vi) Co mmendation have been described by:

(a) Herbert N. Casson

(b) Edwin Charles Grief

(c) Kirkpatrick

(d) None of these

 

483, Which of the following abbreviation is used for the steps in selling process described by Herbert N. Casson:

(a) RIDSAC

(b) RISDAC

(c) RICSDA

(d) None of these

 

484, In selling process formula “RIDSAC” – R represents:

(a) Right

(b) Reception

(c) Range

(d) Restriction

 

485, Certain qualities of salesman like maturity, tactfulness, straightforward, loyalty etc. are the characteristics of:

(a) Social

(b) Physical

(c) Mental

(d) Human

 

486, Personal selling consists of contacting prospective buyers of product personally.” Who gave this statement?

(a) Richard Buskirk

(b) W.J. Stanton

(c) R.C. Davis

(d) Peter F. Drucker

 

487, In personal selling. tries to influence the customer:

(a) Manufacturer

(b) Salesman

(c) Wholesaler

(d) Agent

 

488, Personal selling is more effective than………….:

(a) Indirect selling

(b) Salesmanship

(c) E-selling

(d) All of the above

 

489, “Personal selling is personal conversation with the prospective customers for making sales.” To what extent this statement is correct?

(a) Perfectly correct

(b) Partially correct

(c) Not correct

(d) May be correct

 

490, Conversation with customers, demonstration of goods removal of customer’s doubts etc. are the part of………….:

(a) Sales Promotion

(b) Advertisement

(c) Personal selling

(d) After-sales service

 

491, Disadvantages of personal selling is:

(a) Lack of efficient salesman

(b) Difficulty to be at Right place at Right Time

(c) (a) and (b) both

(d) None of these

 

  1. International Marketing

 

492, Which of the following is not a form of international marketing:

(a) Export of services

(b) Export of project

(c) Deemed exports.

(d) To sent workers in Foreign country for job

 

493, The process of marketing beyond the countries border is called international marketing”. Who said this:

(a) Phillip Ketiora

(b) Van Terpestra

(c) Kotler

(d) None of the above

 

494, To make available company’s goods and services to more than one country’s customers for use, is known international marketing”. Who said this:

(a) Phillip Ketiora

(b) Van Terpestra

(c) Kotler

(d) None of the above

 

495, Which of the following activity includes in international marketing:

(a) Exporting

(b) Overseas manufacturing

(c) Counter trade

(d) All of the above

 

496, International marketing is a:

(a) Multinational process

(b) Part of marketing

(c) marketing of goods and services

(d) All of the above

 

497, International marketing is of:

(a) Protective nature

(c) intense competition

(b) high degree of risk

(d) All of the above

 

498, Benefit of international marketing is:

(a) Payment of imports

(b) Increase speed of economic growth

(c) Technological development

(d) All of the above

 

499, International marketing is important as:

(a) it improves standard of living

(b) it increases employment opportunities

(c) it brings international co-operation

(d) All of the above

 

500, Scope of international marketing includes:

(a) Export goods directly to foreign countries

(b) Providing consultancy services

(c) Appointing foreign agent

(d) All of the above

 

501, Difficulty in international marketing is:

(a) Different laws and monetary systems

(b) High degree of risk

(c) Complicated export process methods

(d) All of the above

 

502, In international marketing, exporters have to face:

(a) multi-level competition

(b) Two-level competition

(c) tri-level competition

(d) All of the above

 

503, Cause of entering in international market is:

(a) low level of consumption in domestic markets

(b) desire to earn more profits

(c) to get advantage of large scale production

(d) All of the above

 

504, Problem in international marketing is:

(a) Dumping

(b) Tarrifs and other trade barriers

(c) Unstable governments

(d) All of the above

 

505, Challenge in international marketing is:

(a) Piracy

(b) Lack of foreign exchange

(c) Foreign debt

(d) All of the above

 

506, WTO was established in:

(a) 1948

(b) 1945

(c) 1995

(d) 1942

 

507, Specific analysis while selecting an export market includes:

(a) Consumer survey

(b) Cost and price analysis

(c) Test marketing

(d) All of the above

 

508, Organisation which provide foreign trade information in India is:

(a) Indian Trade Promotion Organisation

(b) State Trading Corporation

(c) Export-Import Bank

(d) All of the above

 

509, Which of the following is first step of an organization engaged in international marketing:

(a) Arranging finance

(b) Selection of foreign market

(c) Appointing qualified workers

(d) Advertisement of goods in foreign markets

 

510, In the process of analysis of foreign market selection, which of the following is not a step of general analysis:

(a) Geographical location

(b) Means of transport

(c) Consumer survey

(d) Demographic and cultural environment

 

511, Main purpose of preparing evaluation matrix is:

(a) To select a foreign market

(b) To study business environment

(c) To study competitive situation

(d) All of the above

 

512, Which of the following is not a method of Direct export:

(a) Export through export houses

(b) Joint ventures

(c) Licensing

(d) Opening overseas sales branch

 

513, Which of the following method of direct export requires minimum investment:

(a) Fully owned manufacturing

(b) Assembling

(c) Licensing to a foreign firm for manufacturing

(d) Opening overseas sales branch

 

514, Which method is followed for exporting high technical product:

(a) Agent will be appointed in foreign country

(b) Direct export to foreign customer related priced

(c) Make contract with foreign manufacturer for production

(d) We will appoint export broker in foreign country

 

515, Main demerit of opening overseas sales branch is:

(a) Huge investment

(b) Problem in after sales services

(c) Language related hurdles

(d) Problem in identification of foreign market pores

 

516, Which of the following is main demerit of indirect export:

(a) High Risk

(b) Huge capital requirement

(c) Dependency on export houses

(d) Language related hurdles

 

517, Which of the following is not a merit of direct export:

(a) Knowledge of customers

(b) Creation of goodwill

(c) Full control over foreign marketing activities

(d) No need to make own export arrangements

 

518, Method of Indirect exporting is:

(a) Foreign distributor and Agent

(b) Joint Ventures

(c) Mergers and acquisition

(d) Export brokers

 

519, Which of the following is not a merit of indirect exporting:

(a) Economical

(b) less need of capital

(c) Creation of goodwill

(d) All of the above

 

520, Opening overseas branch is a:

(a) Direct export

(b) Indirect export

(c) Re-export

(d) None of the above

 

521, Frenchising is also known as:

(a) Special selling rights

(b) Licensing

(c) Joint Venture

(d) Merger

 

522, Indirect exporting is suitable when:

(a) goods are standardized

(b) The firm is new in export field

(c) lack of adequate financial resources

(d) All of the above

 

523, Which of the following term define international marketing?

(a) Marketing within national boundaries.

(b) Marketing across national boundaries

(c) Marketing in both (a) and (b)

(d) None of the above

 

524, Which of the following is not a element of international marketing.

(a) Licensing

(b) Exchange risk

(c) Legal status

(d) Penetration

 

525, Which one among the following is a formulated obstruction in the way of international government marketing.

(a) Public relations

(b) Culture

(c) Ethnic conflicts

(d) Anti-Dumping Laws

 

526, The term Quota is associated with:

(a) Domestic marketing

(b) International marketing

(c) Both (a) and (b)

(d) None of the above.

 

527, Which of the following is not a business offer for at company to enter into foreign market?

(a) Exporting

(b) Joint venture

(c) Contractual agreement

(d) Environment

 

528, Today’s thrust for growth in International from which of the followings?

(a) Multinational Corporations

(b) Markets of Developed nations

(c) Markets of less developed nations

(d) none of the above

 

529, Which of the following is not included in the major of international marketing environment?

(a) Economic environment

(b) Socio-cultural environment

(c) Political and legal environment

(d) Multinational agreements

 

530, Which of the following is not included in the term SWOT analysis of a multinational corporation:

(a) Strengths

(b) Weaknesses

(c) Opportunities

(d) Treatments

 

531, Which of the following is not a major trade organisation?

(a) APEC

(b) ASEAN

(c) NAFTA

(d) IMF

 

532, In which of the following attitudes/Orientation, the emphases is given to the home market for International decision making and other business activities:

(a) Poly centricity

(b) Ethnocentricity

(c) Geocentricity

(d) None of the above

 

633, In which of the following attitude-oriented, the emphasis is given to the host countries for employing top managers and for taking international marketing decisions:

(a) Poly centricity

(b) Ethnocentricity

(c) Geocentricity

(d) None of the above

 

534, In which type of orientation/Attitude a multinational company never identify itself with a particular country:

(a) Poly centricity

(b) Ethnocentricity

(c) Geocentricity

(d) None of the above

 

535, A study of EPRG Frame work stands for which of the following:

(a) Erhibitions, psychology, Re-engineeing, Government policies.

(b) Ethnocentricity, poly centricity, Regio centricity and Geocentricity

(c) Environmental, Privatisation, Reforms and factors General agreement

(d) None of the above

 

536, The concept of multinational corporation is associated with which of the following?

(a) International marketing

(b) Domestic marketing

(c) Both (a) and (b)

(d) None of the above

 

537, Which of the following is not included in the P’s marketing mix?

(a) Product

(b) Price Dace is the 4th correct opinion

(c) Process

(d) Promotion

 

538, The factors which directly affect the International business operations of a business firm are:

(a) Controllable factors

(b) Uncontrollable factors

(c) Both (a) and (b)

(d) None of the above.

 

539, The factors which indirectly affect the international business operations of a business firms are:

(a) Controllable factors

(b) Uncontrollable factors

(c) Both (a) and (b)

(d) None of the above

 

540, Anthropological factors, which influences international marketing operations belong to:

(a) Economic factors

(b) Demographic factors

(c) Political and legal factors

(d) Social factors

 

541, Which of the following variable is not included in the demographic environment?

(a) Age

(b) Sex

(c) Nationality

(d) Purchasing Power

 

642, A concept which encompasses different values, customs and different norms is called:

(a) Geographical environment

(b) Demographical environment.

(c) Cultural environment

(d) None of the above

 

543, Language-the media of communication is an important component of which of the following:

(a) Demographic environment

(b) Cultural environment

(c) Economic environment

(d) None of the above

 

544, All of the following are a determinants of purchasing power of an individual except:

(a) Income

(b) Prices

(c) Debt

(d) Cultural trend

 

545, Purchasing power of an ndividual depends upon which of the following:

(a) Income

(b) Savings

(c) Prices, debts and credit availability

(d) All of the above

 

546, All of the following are not a part of the micro environment of International business except.

(a) Economic forces

(b) Socio-cultural forces

(c) Political forces

(d) Supplier

 

547, All of the following are not a part of the macro environment of International business except:

(a) Supplier

(b) Intermediaries

(c) Demography

(d) None of the above

 

548, International marketing environment consists of which of the following?

(a) Micro environmental forces

(b) Macro environmental forces

(c) Both (a) and (b)

(d) All of the above

 

549, Which of the following statement is false in defining niche marketing?

(a) In niche marketing the customers do have a distinct complex set of needs.

(b) It should specialize its market operations efficiently

(c) Customers are usually not willing to pay premium price

(d) All of the above are true

 

550, Which of the following is considered a first step in identifying the market segment:

(a) Analysis

(b) Idea generation

(c) Survey

(d) None of the above

 

551, Which of the following is not included in the dimension, in which a market cluster can be profiled?

(a) Demographic

(b) Mental ability

(c) Attitude

(d) None of the above

 

552, Which of the following is not a demographic variable market segmentation?

(a) Age

(b) Sex

(c) Background

(d) Life Style

 

653, Which of the following is a trend of political legal environment?

(a) Supreme court

(b) Impact of public-interest groups

(c) Business regulations

(d) All of the above

 

554, To a marketer understanding of culture is important because:

(a) Cultural changes provides new opportunities

(b) Cultural changes aware us regarding threats

(c) It provides target markets

(d) All of the above

 

555, All of the following are an important component of the political environment except:

(a) Government agencies

(b) Pressure groups

(c) Laws

(d) Supreme court

 

556, Which of the following force helps to understand the environment of a particular region?

(a) Demographic environment

(b) Geographical environment

(c) Economic environment

(d) None of the above

 

557, Which of the following force helps in shaping people’s standard of living?

(a) Socio-cultural

(b) Demographic

(c) Political

(d) None of the above.

 

558, Which of the following is a part of the study of political environment?

(a) Increasing cost of production

(b) Increasing level of pollution

(c) Instability of the government

(d) None of the above

 

559, International marketing environment can be best defined as:

(a) A set of controllable forces

(b) A set of uncontrollable forces. 

(c) Both of the above

(d) None of the above

 

560, Which of the following is one of the major force that a business firm must monitor in International business:

(a) Cultural forces

(b) Demographical forces

(c) Economic forces

 (d) All of the above

 

561, The first and important environmental force to be monitor in International business is:

(a) Cultural environment

(b) Demographic environment

(c) Political environment

(d) Economic environment.

 

562, Assertion A: “Green Card” gives certain privileges to the card holder.

Reason R: Green card provide Automatic custom clearance.

(a) Both A & R are true and R is the correct explanation of A.

(b) Both A & R are true, But R is not the correct explanation.

(c) A is true but R is false

(d) A is false but R is true

 

563, Which one of the following is not the Industrial Association of India:

(a) FICCI

(b) ASSOCHAM

(c) CII

(d) ADB

 

564, For the development of infrastructure in our country Government of India develop “B.O.T.” model. What BOT means:

(a) ‘Build, operate, & Transfer’

(b) ‘ Better, operate, technology’

(c) Bombay, Orissa, Tripura

(d) None of the above

 

565, “Hard Currency” means:

(a) Currency that can be exchanged for other currency quickly and without Govt. permissions

(b) Currency that can be exchanged for other currencies but Govt. permission required

(c) A currency that cannot be converted

(d) Currency that is made of hard metal quickly

 

566, There are many types of organisational forms. Which of the following is not a type of organisation form:

(a) Functional

(b) Geographical

(c) Matrix

(d) Subsidiary

 

567, The full benifit from international trade/marketring is possible when:

(a) When there is no economic grouping

(b) There is multilaterism is marketing

(c) There is tariff levied on import

(d) Non tariff barriers.

 

568, Which one of the following is not the part of Cultural Environment?

(a) Customs

(b) Fashion & Fad

(c) Knowledge & Belief

(d) Social Status

 

569, The last stage in the selling process is the stage:

(a) Approach

(b) Handling objections

(c) Closing

(d) Follow up

 

570, Segmenting markets by using attitudiral and behavioural characteristics is__

(a) Parallel pricing

(b) Price discrimination

(c) Psychographic

(d) Product life cycle.

 

571, Global presence of gaint multinational corporations is evidence for the existence of globalisation.

(a) Ecological

(b) Political

(c) Agricultural

(d) Economic

 

572, The major advantage of survey research is its.

(a) Simplicity

(b) Structure

(c) Organisation

(d) Flexibility

 

573, International business models are:

(a) Market entry strategies

(b) Modes of market entry

(c) The basic business formula

(d) Ways of doing business internationally

 

574, Which one is not the export promotion agency in India?

(a) Export Promotion Council

(b) World Trade Organisation

(c) Commercial Banks

(d) Export Credit and Guarantee Corporation

 

575, Which is not the part of “international promotion policy’?

(a) Advertising

(b) Personal Selling

(c) Sales Promotion

(d) Distribution Channel

 

576, Which is a bundle of utilities consisting of various product features and accompanying services.

(a) Product Idea

(b) Product Image

(c) Product Concept

(d) Product features

 

577, Which is not the barrier of “advertising standardization”?

(a) Consumer literacy level

(b) Legal restrictions

(c) Attitude towards product

(d) Size of product

 

578, An international marketing philosophy “a good product will sell itself is characteristic of___

(a) Product

(b) Sales

(c) Marketing

(d) Relationship

 

579, Todays consumer’s needs are:

(1) Creative

(2) Skill

(3) No Creativity

(4) Critical thinking

Select the correct answer from the codes below:

(a) 1, 2, 4

(b) 2, 3, 4

(c) 3, 4, 1

(d) 1, 2, 3

 

580, The criteria for eliminating the markets from the list while selecting markets:

(a) Banned countries should be dropped

(b) Shipping cost may be too high

(c) Having foreign exchange shortage

(d) GNP is so high

select the correct answer from the following:

(a) a, b, c

(b) a, d, c

(c) b, c, d

(d) a, c, d

 

581, Which of the following is not the characteristic of ‘International brand’?

(a) Short Name

(b) Attractiveness in

(c) Memorable

(d) Registration

 

582,  ____is the starting point for the entire marketing programme of a nation:

(a) Product Planning

(b) Strategic Planning

(c) Budge

(d) Government Policy

 

 583, 4 P’s Stand for_____>

(a) Product life cycle

(b) Marketing Mix

(c) Price discrimination

(d) Personal Selling

 

584, A company faces several decisions in International marketing. The first of these decision is_____,

(a) deciding which market to enter?

(b) deciding how to enter?

(c) deciding whether to go International market or not?

(d) looking at the global market environment.

 

685, What is the correct sequence of International product planning process:

(a) Product objectives

(b) Product offering

(c) Marketing Mix

(d) Customer satisfaction

Select the correct answer from the following options:

(a) a, b, d, cl

(b) a, b, c, d

(c) d, b, c, a

(d) c, d, b, a

 

586, Government of India established its first Export Processing Zone at in 1965?

(A) Bombay

(b) Kandla

(c) Goa

(d) Andaman

 

587, D.E.P.B. stands for:

(a) Duty Exempt Port Boundary

(b) Duty Entitlement Pass Book

(c) Method of Export Payment

(d) Deposit Export Pay Bill Scheme.

 

588, Methods of allocating advertising budget for international firm are given below. Which one of the following is not method of budget:

(a) Affordable Method

(b) Percentage of Sales Method

(c) Competitive Parity Method

(d) Strategic Parity Method

 

589, Foreign Exchange transactions are controlled by:

(a) Foreign Exchange Regulation Act

(b) Foreign Exchange Management Act

(c) Reserve Bank of India

(d) Ministry of Industry & Commerce

 

590, Portfolio Investment is a form of foreign investment. Which one of the following is not the part of portfolio Investment?

(a) Global Depository Receipt

(b) American Depository Receipt

(c) Foreign Institutional Investment

(d) Foreign Direct Investment

 

591, A form of tax which is levied on the value of each of the processes carried out by a business is called:

(a) Tariff

(b) VAT

(c) Duty

(d) Sales Tax.109

 

592, Sale of a good abroad at a price which is lower than the selling price of the same goods at the same time in the same circumstances at home is called____.

(a) Non Tariff

(b) Dumping

(c) Subsidy

(d) Devaluation

 

593, Costs that does not vary with production or sales level is called___.

(a) Fixed Cost

(b) Variable Cost

(c) Standard Cost

(d) Independent Cost

 

594, The main source of supply of Foreign Exchange is____

(a) Export of goods and services

(b) Expenses of foreign embassy

(c) SDR withdrawal

(d) All of the above

 

595, “Rolls Royce” an international car company uses which of the following distribution channel formats:

(a) Intensive distribution

(b) Open distribution

(c) Exclusive distribution

(d) Selective distribution

 

896, Is not the part of “export price quotation”:

(a) FAS Price

(b) FOB Price

(c) CIF Price

(d) GOV Price

 

597, “Skimming the Cream” Strategy is also known as____

(a) High Price Strategy

(b) Odd Price Strategy

(c) Customary Price Strategy

(d) Low Price Strategy

 

598, Pricing Strategy is an important part of fixing the international price. Which of the following is not the part of price strategy:

(a) Market Penetration Strategy

(b) Skimming Pricing Policy

(c) Bait Price Policy

(d) High Profit Policy

 

599, There are four categories of export house. Which one require to export maximum amount

(a) Superstar trading House

(b) Star trading House

(c) Export House

(d) Trading House

 

600, The word O.G.L. (Open General Licence) is related to which of the following option :

(a) For Export of Heavy Industry

(b) for Import of Small Scale goods

(c) For Import of Capital goods

(d) All of the above

 

601, Key factor that control global marketing is:

(a) Government Policy and Legislation

(b) Social and technological changes

(c) Marketing activities and Plan

(d) All of the above

 

602,  ___is the payment method most often used in international trade which offers the exporter best assurance of being paid for products sold the internationally:

(a) Bill of Lading

(b) Letter of Credit

(c) Open account

(d) Draft

 

603, ____is a bilateral trade agreement between two nations, under which a nation imports from another country on the condition that other country will import product of same value from the first country:

(a) Counter trade

(b) Buy-back

(c) Counter purchase

(d) Counter-sell

 

604, Which Statement is not true:

(a) Physical distribution system creates time utility

(b) Physical distribution systèm creates place utility

(c) Physical distribution system creates time & place utility

(d) Physical distribution system does not create time and place utility.

 

605, Which of the following is not the activities of Public Relation Department:

(a) Press Relation M

(b) Corporate Communication

(c) Lobbying

(d) Trade & fair

 

606, Gallup and Robinson Test” is related to:

(a) To measure effectiveness of advertising

(b) To measure quality of product

(c) Total cost of product

(d) To measure efficiency of sales promotion

 

607, There are three major components of marketing Information system:

(1) Internal marketing Information

(2) Marketing Intelligence

(3) Accuracy of Information

(4) Marketing Research

Select the correct answer from the code given below:

(a) 1, 2, 4

(c) 1, 2, 4

(b) 1, 2, 3

(d) 2, 3, 4

 

608, ETOP Stands for

(a) Even Terrace operation process

(b) Environmental, Threat, Opportunity Profile

(c) Environment Tax on people

(d) English trade operation procedure

 

609, Which is not the “direct advantage” of Internationl Trade on economic development:

(a) Helpful in capital formation

(b) Exporting Area economic development

(c) Increase in Effective Demand

(d) Expansion of Market

 

610, Recently Finance Minister declare M.E.P. different product. What does it mean:

(a) Minimum Export Price

(b) Multi Effect Product

(c) Major European Product

(d) Maximum Export Price

 

611, The function of financial Leverage is:

(a) Financial Arrangement

(b) Debt Redemption

(c) Analysis of effect of fixed charges bearing sources of capital on profits

(d) Effect of equity share capital on profit

 

612, MNC are often associated with which of the following.

(a) Exploitation

(b) Power

(c) Bigness

(d) All of the above

 

613, What is the correct sequence of boundary less Marketing?

(1) Customer needs and wants

(2) Research and development

(3) Manufacturing and Engineering

(4) Customer value

Code:

(a) 4, 3, 2, 1

(b) 4, 2, 1, 3

(c) 1, 2, 3, 4

(d) 2, 3, 4, 1

 

614, Which one of the following is not the reason for firms to go into international market?

(a) Market Saturation

(b) Foreign competition

(c) Emergence of new market

(d) All of the above

 

615, In ‘E.P.R.G.’ framework “Ethnocentric” means____

(a) Home country is superior

(b) Each country is Unique MM

(c) Worlds is viewed as one Unit

(d) Overseas country is superior

 

616,  E.P.R.G. framework has been given by____

(a) Miller V.A.

(b) Keegan W. J

(c) Diamond R. S.

(d) Davic R. C.

 

617, Capitalist, Communistic and Democratic are the types of:

(a) Economic System /

(b) Social System

(c) Political system

(d) Ecology

 

618, The process of collecting information about International External Environment is___

(a) Environmental Management

(b) Environmental Scanning

(c) Marketing management

(d) Marketing Research

 

619, Which of the following is not the part of external international marketing Environment:

(a) Political

(b) Legal

(c) Product

(d) Socio-culture

 

620, When an importing country sets limits on the amount of goods it will accept in certain product categories it is called

(a) Quota

(b) Barrier

(c) Tariff

(d) Limit

 

621, Which one is not the technique of Environmental analysis of international marketing.

(a) Verbal & Written Information

(b) Search & Scanning

(c) Bargaining Power

(d) Forecasting & Formal Studies

 

622, Which is the right sequence of a stage of Internationalisation:

(a) Domestic → Transnational → Global International → Multinational.

(b) Domestic → International → Multinational → Global → Transnational

(c) Domestic → Multinational → International → Transnational → Global

(d) Domestic International Transnational Multinational Global

 

623, Which of the following is not a part of privatisation:

(a) Denationalisation

(b) Decontrol

(c) Deregulation

(d) Decentralisation

 

624, The technologial environment refers to new technology, new product and new market, which one is not  the part of technological Environment

(a) Internet

(b) Search Engine

(c) Modems

(d) ISRO

 

625, SLEPT” Stand for:

(a) System, Leadership, Empowerment, people & Tactics

(b) Strategy, Leadership, Environment, Planning & Tactics

(c) Social, Legislation, Economic, political & Technological

(d) Social, Legal, Economic, Political and Technology

 

626, The study of human population in terms of size, density, location, age, gender, occupation and other statistics is called:

(a) Geothermy

(b) Demography

(c) Monothermy

(d) Ethnography

 

627, Which one of the foreign entry method has maximum risk but maximum potential reward?

(a) Indirect Exporting

(b) Licensing

(c) FDI

(d) Direct Exporting

 

628, Which one of the following is not the basic needs according to ‘Maslow’:

(a) Physiological Need

(b) Self actualisation

(c) Image

(d) Safety

 

629, What is the correct sequence of the following events

(1) WTO

(2) Liberalisation

(3) Globalisation

(4) IMF (International Monetan,

Select the correct answer from the code below:

(a) 1, 2, 3, 4

(b) 4, 2, 3, 1

(c) 4, 1, 2, 3

(d) 4, 3, 2, 1

 

630, Which of the following factors influence the process of globalisation?

(1) End of Cold War in 1990

(2) Large flow of fund between countries

(3) Financial superiority

(4) Integrating with the world economy.

Select the correct answer from the code given below:

(a) 1, 2

(b) 1, 2, 4

(c) 2, 3, 4

(d) 1, 2, 3, 4

 

631, Which of the following is not in ‘ASEAN’ grouping

(a) Thailand

(b) Australia

(c) Laos

(d) Myanmar

 

632, The organisation whose primary purpose is to provide financial and technical assistance for the development of poorer countries is the:

(a) International Monetary fund

(b) World Bank

(c) International Development Association

(d) World trade Association

 

633, Which one of the following is not globalisation:

(a) Development of Social consciousness.

(b) Technological change

(c) Global form of business

(d) Reduction in casteism

 

634, “Most favoured Nation Treatment” is the fundamental principle of____

(a) GATT

(b) WTO

(c) IMF

(d) UNCTAD

 

635, In UNCTAD IX which system was launched to promote world trade among developing countries:

(a) GSP

(b) G-77

(c) GSTP

(d) EEC

 

MCQ of principal of marketing
MCQ of principal of marketing

 


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