- 1 Bcom 1st Year Communication Models and Process
- 1.1 Context-Sender-Message-medium-Recover-Feedback
- 1.2 COMMUNICATION SYSTEM IN INDIA DURING BRITISH PERIOD
- 1.3 PROCESS OF FEEDBACK
- 1.4 THODS OF FEEDBACK
- 1.5 IMPORTANCE OF FEEDBACK
Bcom 1st Year Communication Models and Process
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Bcom 1st Year Communication Models and Process:-
Q.6. What do you understand by communication model? Explain any four models.
Explain the different models of communication.
Communication process IS a Molex system s angels have, occurred at its different stages. n e communication process information’s are transmitted wean individuals or organizations
through various communication medium under chooses any one of different ways), keeping in mind that the communication mediocre is such that it does not destroy the authenticity and effects of the information sent. en a process of communication become success then sender follow the same path of communication for the transmission of other messages This-situation give birth to the communication model. Thus, communication model meant, the path which is followed for communication previously and in present the same path is following for communication. There are many communication models to understand the process of communication. Some of the model is as follows:
(1) Aristotle’s Model: The first step towards a development of a communication model had been taken Be An total. He had developed damage simple and W& monetary model of communication
process. This mo el is based on the following three basic elements:
(1) The speaker,
(2) The speech,
(3) The audience (The person addressed).
According to this model, “the person addressed” is most important in shaping the message.
(2) hannon, Weaver Model: C. E. Shannon and W. Weaver developer a mo e In 191jin the, field of electronic communication. Their model was popularly known as ‘Mathematical ‘Model’ and identified the technological aspects of communication.
They gave the following basic elements of the process of communication:
I. Information Source: Idea originating in the mind sender is said to be the source of information.
2. Transmitter: The sender transforms his idea into a message and sends it to another person, is called the transmitter.
3. Noise Source: All the obstacles distorting a message are known as noises. This model recognizes the possibility of noises i communication process.
4. Receiver: The person, who receives information, is called the receiver. He decodes the message to have a better undo standing.
5. Destination: Communication process comes to an end tills step. The sender of message gets some feedback from receive However, if no feedback is received, communication process comes to an end.
(3) Lass well’s Model: Harold D. Lass well developed model indicated the importance of questions like : who ? Who whom? which ? for the first time. Though his model, ignored the essentials of communication process, but identified the major mints in the process of communication by posing several questions:
(i) who?-The sender;
(ii) Says what message
(iii) In what channel ?—The media;
(iv) To whom ?-—The receiver; and
(v) With what effect ?—The effect.
(4) David Berol’s SMCR Model: One of the most widely used communication model is SMCR model developed by Berol. Although it is simple and versatile yet it presumes enormous background of
behavioral science. This model illustrates the four basic concepts.
According to Berol events do not occur in a certain determined order, but order of their occurrence remains changing. He is of the opinion that all elements have interred connections in communication process.
(5) ance’s Model : This model was formulated by a scientist Dank – m 1967. According to him communication process revolves in the form of a circle having no beginning or end points.
(6) Thrill and Bovver Model: This model states that communication process starts from the generation of idea and up to Reaction. When an idea emerges in the mind of some body, it changes into message. Then, it is sent to the receiver, who analyze it and sends his reaction to sender in the form of feedback.
(7) Murphy’s Model: This model was formulated by H. A. Murphy with his colleagues. This model states hat different organs of communication process march forward of each other. Communication process goes on from context to feedback. The main component of this model can be described as follows :
Feedback can be received in verbal or non-verbal form.
(8) Garner’s Model : This model was propounded by American George Garner in 1956. According to him while communicating, we much give emphasis on human communication. He gives much stress on the spirit of message.
According to him, one gets an idea; related to an event, under some circumstance when he reacts through some media in some form with a particular reference by explaining the subject matter expecting some results.
It is an important communication model. Its main elements are: concept of message, acceptability and its direct relationship with an event. Men and machine both are equally active part of this model.
(9) Indian Models: In India, communication models have been introduced from time to time. In earlier days, kings used to send messages to public and also used to listen their complaints and
suggestions the different mediums of communication were used by kings to transmit their messages. Before freedom, Indians propounded different communication models for sending the messages to different parties with the sole purpose of getting freedom. In the present time, decisions are taken with active participation of all concerned.
COMMUNICATION SYSTEM IN INDIA DURING BRITISH PERIOD
Q.7. what is Feedback? Explain its process, methods and guidelines to make effective feedback.
“Feedback is important factor of conununication process.” Explain it.
Ans. Meaning of Feedback: Feedback is last and most essential element of communication process. A communication process is said to have feedback, when the receiver of the message has given
his response to the sender’s message. With the help of feedback, the communicator came to know how well the message has been received by the receiver, understood, interpreted and acted upon. Thus, it can be said that sending back the response about the message to the communicator is known as ‘feedback’. A communication process without a provision for feedback is not an effective communication.
According to H. C. Hicks and C. R. Gillett,
“Feedback or response, enables the source to know whether or not the message has been received and interpreted correctly. Feedback can cause the original source to modify future communication according to the way in which the source perceives the react on of the receiver. ”
PROCESS OF FEEDBACK
In a communication process, message is considered effective only when there exists provision for feedback. Feedback process includes the process through which receiver of the message sent his
reaction or response to the sender. Process of feedback, in a communication process can be explained as follows:
Feed back is probably the most important technique of improving the communication. Feedback is necessary to understand immediate reaction which would help in a great way in the decision
THODS OF FEEDBACK
Method of Feedback can be expressed as follows:
(I) Oral Feedback: When receiver of the message expresses his reaction orally then it is known as oral feedback. In this type of feedback, receiver gives his response in spoken words. Oral communication permits instant feedback which helps the speaker to avoid some problems. Oral feedback also helps both the parties in the communication, the sender or speaker; make his message clearer, the
listener to interpret the message more accurately.
(2) Written Feedback: When response about the message is given in written form, it is known as written feedback. In the written feedback, sender cannot get the instant feedback.
(3) Non-Verbal Feedback: When receiver expresses his response with the help of body language, signs or symbols, then it is known as non-verbal feedback. Through non-verbal communication
feelings can be expired in a better way.
IMPORTANCE OF FEEDBACK
Success of communication process can be measured through feedback therefore the effects and importance of feedback should not be ignored. Importance of feedback can be clarified as follows:
(1) Promote good relations: Feedback promotes good relations between management and employees and motivates people to do their best. Feedback creates mutual confidence and understanding between the management and employees.
(2) Helpful in effective communication: Feedback is one of the important essential of effective communication. The manager who does not allow feedback will be less effective than the managers
who receive feedback. Thus, the management has to provide an oppoHunity of feedback for effective decision making.
(3) Improvement in the communication process: Feedback is probably the most important technique of improving communication. It is necessary to understand the immediate reaction
which would help in a great way in the decision making process.
(4) Modification in the message: Feedback enables the communicator to carry out corrections or changes in the messages to make the effective. It ensures that the receiver has received the
message and under stooping the same sense as sender meant for.
(5) Avoid errors in the communication: Interface and interaction are possible in feedback. It avoids errors in the transmission of message and promotes effective participation of the subordinates.
GUIDELINES FOR DEVELOPING EFFECTIVE FEEDBACK SKILLS
S. P. Robbins suggests six specific points for making effective feedback:
(1) focus on specific behavior: Feedback should always be for specific behavior not for general behavior. If in the reference of feedback it is said that your communications not effective, then it is
a general feedback and communicator will feel problem in improving his communication skill. But if in reference of certain point, ineffectiveness is focused then communicator can easily improve it.
(2) Keep feedback impersonal: The feedback, particularly the negative feedback, should be descriptive rather than judgment or evaluation. The criticism should be reasonable and related to job
but not personal.
(3) Make feedback well timely: A timely feedback is more meaningful and useful and helps in bringing about the desired changes. Therefore feedback should be made timely.
(4) Keep Feedback goal oriented: Feedback should always be related with the goal of the message. The negative feedback should be directed toward the recipient’s goal.
(5) Ensure understanding: For effective feedback, it must be ensured that the receiver understands the message clearly and fully. If meaning of the message is not understood properly by the
recipient, it is not an effective communication.
(6) Control on the direct negative feedback: Dialect negative feedback towards behavior of the sender must be controlled asset discourages the sender. In case of negative feedback, suggestions
for improving the communication must be given.
Short Answer Questions
Q. 1. Explain the Aristotle Model of Communication.
Ans. See Page 20.
Q.2. Explain the Lass well Model of communication.
Ans. See Page 21.
Q.3. Explain the Garner Model of communication.
Ans. See Page 23.
Q.4. Explain the Indian Model of communication.
Ans. See Page 23.
Q.5. Explain the importance of feedback.
Ans. See Page 25.
Q.6. Give guidelines for effective feedback skill.
Ans. See Page 26.
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