Bachelor of Business Administration (BBA) Course Overview
1. What is BBA?
- A Bachelor of Business Administration (BBA) is a 3-year undergraduate degree program designed to provide foundational knowledge in business management and administrative skills.
- It focuses on disciplines like marketing, finance, human resources, and entrepreneurship.
- Popular among students aiming for managerial roles or planning to pursue an MBA.
2. Subjects Covered
- Principles of Management
- Business Economics
- Financial Accounting
- Business Mathematics
- Marketing Management
- Human Resource Management
- Business Law
- Organizational Behavior
- Strategic Management
3. syllabus
Semester – I
- Fundamentals of Management
- Organizational Behavior
- Managerial Economics
- Accounting and Financial Analysis
- Business Law
- Business Organization and Ethics
- Environmental Studies (Qualifying paper)
Semester – II
- Quantitative Techniques for Business
- Business Communication
- Human Resources Management
- Marketing Management
- Business Environment
- Fundamentals of Computer
- Assessments on Soft Skill Based on Presentations /G.D/Personality traits
Semester – III
- Advertising Management
- Team Building & Leadership
- Indian Economy
- Customer Relationship Management
- Management Information System
- Income tax Law & Practice
Semester – IV
- Consumer Behavior
- Financial Management
- Production & Operation Management
- Sales & Distribution Management
- Research Methodology
- Entrepreneurship & Small Business Management
- Computer Oriented Practical & Viva – Voce
Semester – V
- Arithmetic Aptitude
- Aptitude Reasoning
- General Business Awareness
- General English
- Elective paper of Rural Marketing / Corporate Taxes-Direct and Indirect tax
- Elective Paper of Service Marketing / Financial Institutions & Investment Management
- Summer Training project Report based Viva – Voce
Semester – VI
- Strategic Management & Business Policy
- Operation Research
- Fundamentals of E Commerce
- Economic and Industrial Law
- Elective Paper of Retail Management / Cost and Management Accounting
- Elective paper of Digital Marketing / Company
- Comprehensive Viva – Voce
4. Eligibility Criteria
- Educational Qualification: Completion of 10+2 (High School) in any stream (Commerce, Science, or Arts) from a recognized board.
- Minimum Marks: Typically, a minimum of 50-60% in 10+2.
- Entrance Exams: Some universities conduct entrance tests; others admit based on merit.
Examples of entrance exams:- IPU CET (Indraprastha University)
- SET (Symbiosis Entrance Test)
- DU JAT (Delhi University Joint Admission Test)
- NPAT (Narsee Monjee Institute)
5. Specializations in BBA
- General BBA: Covers all core aspects of business administration.
- Popular Specializations:
- Marketing Management
- Finance
- Human Resource Management
- International Business
- Business Analytics
- Event Management
- Entrepreneurship
- Digital Marketing
- Tourism and Hospitality
6. Career Opportunities
- Private Sector:
- Business Development Executive
- Marketing Analyst
- Human Resource Manager
- Financial Analyst
- Sales Executive
- Government Sector:
- Public Sector Banks
- Administrative Roles through Civil Services
- Entrepreneurship: Start and manage your business.
- Further Studies:
- Master of Business Administration (MBA)
- Postgraduate Diploma in Management (PGDM)
- Certification courses like CFA, CMA, or Digital Marketing.
7. Skills Gained in BBA
- Leadership and management skills.
- Problem-solving and analytical abilities.
- Communication and interpersonal skills.
- Understanding of financial and marketing strategies.
- Proficiency in business-related software and tools.
8. Top Colleges for BBA in India
- Shaheed Sukhdev College of Business Studies (SSCBS), Delhi University
- Christ University, Bengaluru
- Symbiosis Centre for Management Studies, Pune
- Narsee Monjee Institute of Management Studies (NMIMS), Mumbai
- Loyola College, Chennai
- Amity University, Noida
9. Future Scope
- Higher Education:
- MBA (Master of Business Administration)
- PGDM (Post Graduate Diploma in Management)
- Job Sectors:
- Corporate Management
- Banking and Finance
- Marketing and Advertising
- Human Resources
- Event Management
10. Admission Process
- Application: Submit online or offline forms to universities.
- Merit-Based Admission: Based on 10+2 marks.
- Entrance-Based Admission: Via national or university-level tests (e.g., DU JAT, NPAT).
11. Why Choose BBA?
- It offers a professional edge over other undergraduate courses.
- Prepares students for leadership roles and entrepreneurship.
- Acts as a stepping stone for an MBA or other advanced degrees.